The consumer has entered an age of enlightenment with expanded options for devices, content, and schedules. What does the next 3-5 years have in store? Five key trends will have a significant impact.

Manish Bhatia, President Advanced Digital Client Services
The television industry is about to sail into a vast ocean of granular insights on TV viewing.  The ocean we refer to is, of course, Set Top Box (STB) data.  Other industries have also entered their own uncharted waters, with access to multiple sources of more granular information – manufacturers have shipment data and store data, magazines have circulation figures and sales data, the Internet has log files.  In most of these cases, the industry players have found a way to navigate through huge, …

Manish Bhatia, President, Advanced Digital Services, Nielsen
Any physicist will tell you energy can neither be created nor destroyed — just changed from one form to another. Much the same can be said these days about television viewing.
Life used to be so simple – one screen, three national broadcast networks and a handful of local TV stations in every market. What’s more, all stations “signed off” sometime after midnight, leaving insomniacs with nothing to watch until morning but the once iconic test pattern. Then along came cable, considerably expanding …