16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population
In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent …

The 2008 Kentucky Derby boasted the third straight year in viewer growth and females comprised 51%  of all viewers aged 18+, no small feet considering the often male-dominated world of sports viewing.
The overall number of viewers tuning in to see Big Brown win last year’s Derby averaged 14.2 million, 10 percent more than the 12.9 million viewers who saw Barbaro in the winner’s circle just two years earlier.
But the real “horserace” – at least when it comes to Derby viewing – is between men and women, as illustrated in a …

Not all networks are created equal when it comes to getting men and women together to watch prime time TV, according to a new study by Nielsen PreView. And advertisers can capitalize on this fact, particularly when it comes to promoting products like jewelry and even grooming products for men.
According to a new study by Nielsen PreView, ESPN ranks among the top networks and programs in its ability to draw both men and women to the same programming, allowing for these types of Valentine messages to have the greatest …