An ad from Target that tied into the finale of LOST and a summer-themed Walmart ad were the most liked and most recalled ads of the most recent period tracked by Nielsen.

Nielsen today released its first public rankings of online individual TV programs, and ABC.com’s “Lost” led the way with 1.4 million unique viewers in December. NBC.com’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on ABC.com with 879,000 unique viewers.
Top 10 Online Broadcast TV Network Entertainment Programs* for December 2008 ranked by Unique Viewers (U.S.)

Rank
Program
Network
Unique Viewers

1
Lost
ABC.com
1,425,000

2
Saturday Night Live
NBC.com
1,111,000

3
Grey’s Anatomy
ABC.com
879,000

4
Desperate Housewives
ABC.com
723,000

5
Heroes
NBC.com
685,000

6
Ugly Betty
ABC.com
631,000

7
Samantha Who?
ABC.com
560,000

8
Scrubs
ABC.com
519,000

9
Survivor
CBS Television
496,000

10
True Beauty
ABC.com
462,000

“Source: Nielsen Online, VideoCensus
*Reflects video content on ABC.com, CBS Television, CWTV.com, FOX Broadcasting,
and NBC.com, …

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
FOX’s “American Idol” was the top TV program of 2008, according to Nielsen.  Tuesday night broadcasts of “American Idol,” through December 7, drew 15.5% of U.S. TV households, on average, while Wednesday night “American Idol” broadcasts drew an average of 15.3% of all TV households.
Viewers with DVR access gave NBC’s “Heroes” the biggest bump any primetime program received in 2008.  The average …