Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.

Charles Buchwalter, Senior Vice President, Research & Analytics
There has been much talk in the Internet industry around the importance of the “long tail” (niche content and service-oriented sites) and how consumers gravitate to it. The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.
Looking at our newly expanded panel that includes more than 30,000 sites, we have found that short tail sites (those with a greater than 1 percent reach) remain the most engaging …