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	<title>Nielsen Wire &#187; local ratings</title>
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		<title>World Cup Reaches One-Third of All U.S. TV Viewers</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/world-cup-reaches-one-third-of-all-u-s-tv-viewers/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/world-cup-reaches-one-third-of-all-u-s-tv-viewers/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:50:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[DMA's]]></category>
		<category><![CDATA[local ratings]]></category>
		<category><![CDATA[local sport]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[Stephen Master]]></category>
		<category><![CDATA[tv ratings]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=22754</guid>
		<description><![CDATA[A total of 99.2 million U.S. viewers have watched at least six minutes of World Cup action through Tuesday. The figure already surpasses the 91.4 million viewers who watched at least some of the games throughout the entire 2006 World Cup.]]></description>
			<content:encoded><![CDATA[<p>World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers, according to figures released today by The Nielsen Company.</p>
<p>A total of 99.2 million U.S. viewers have watched at least six minutes of World Cup action through Tuesday. The figure already surpasses the 91.4 million viewers who watched at least some of the games throughout the <em>entire</em> 2006 World Cup.</p>
<p>&#8220;The audience reach measurement is a good indicator of how many viewers are at least curious enough to see what all the buzz is about,&#8221; said Stephen Master, VP of sports at Nielsen. &#8220;Even with the World Cup&#8217;s most crucial games still to come, a reach of 99.2 million viewers suggests that there&#8217;s a big American appetite for world class soccer.&#8221;</p>
<p><strong>Miami Dominates Local Rankings</strong></p>
<p>Viewers in the Miami-Ft. Lauderdale market are watching the World Cup more than any other market in the country. Through Tuesday, Miami has the highest ratings for both English language (3.6 HH rating) and Spanish language (5.2 HH rating) World Cup telecasts.</p>
<p>New York City has the second highest ratings for English language telecasts (3.3 HH rating), followed by Washington, DC (3.2 HH rating). San Diego, <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/world-cup-revisited-120-million-u-s-viewers-in-2006/">which was the top rated English language market in 2006</a>, ranks fouth so far this year with a 3.1 average household rating.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="5">2010 World Cup Local Market Rankings &#8211; English Language</th>
</tr>
<tr>
<th>Rank</th>
<th>Market</th>
<th>Rating</th>
<th>Share</th>
<th>Households (000)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Miami-Ft. Lauderdale</td>
<td>3.6</td>
<td>9</td>
<td>55</td>
</tr>
<tr>
<td class="axis">2</td>
<td>New York</td>
<td>3.3</td>
<td>10</td>
<td>245</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Washington, DC (Hagerstown)</td>
<td>3.2</td>
<td>10</td>
<td>75</td>
</tr>
<tr>
<td class="axis">4</td>
<td>San Diego</td>
<td>3.1</td>
<td>10</td>
<td>33</td>
</tr>
<tr>
<td class="axis">5</td>
<td>San Francisco-Oakland-San Jose</td>
<td>3.0</td>
<td>13</td>
<td>76</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Norfolk-Portsmth-Newport News</td>
<td>2.9</td>
<td>7</td>
<td>20</td>
</tr>
<tr>
<td class="axis">7</td>
<td>West Palm Beach-Ft. Pierce</td>
<td>2.7</td>
<td>7</td>
<td>21</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Las Vegas</td>
<td>2.7</td>
<td>7</td>
<td>19</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Boston (Manchester)</td>
<td>2.6</td>
<td>10</td>
<td>63</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Baltimore</td>
<td>2.4</td>
<td>7</td>
<td>27</td>
</tr>
<tr>
<td class="table_meta" colspan="5">
<p style="text-align: left;">Source: The Nielsen Company<br />
Includes broadcasts airing on ABC, ESPN, and ESPN2 through 6/29/10</td>
</tr>
</tbody>
</table>
<p>After Miami, Los Angeles has the highest average rating for Spanish language broadcasts (4.1 HH rating). Houston (3.5), Las Vegas (2.6), and Dallas-Ft. Worth (2.4) round out the top five.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="5">2010 World Cup Local Market Rankings &#8211; Spanish Language</th>
</tr>
<tr>
<th>Rank</th>
<th>Market</th>
<th>Rating</th>
<th>Share</th>
<th>Households (000)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Miami-Ft. Lauderdale</td>
<td>5.2</td>
<td>14</td>
<td>80</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Los Angeles</td>
<td>4.1</td>
<td>14</td>
<td>231</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Houston</td>
<td>3.5</td>
<td>10</td>
<td>74</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Las Vegas</td>
<td>2.6</td>
<td>7</td>
<td>19</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Dallas-Ft. Worth</td>
<td>2.4</td>
<td>7</td>
<td>61</td>
</tr>
<tr>
<td class="axis">6</td>
<td>San Antonio</td>
<td>2.1</td>
<td>5</td>
<td>17</td>
</tr>
<tr>
<td class="axis">7</td>
<td>New York</td>
<td>2.0</td>
<td>6</td>
<td>152</td>
</tr>
<tr>
<td class="axis">8</td>
<td>San Francisco-Oak-San Jose</td>
<td>1.9</td>
<td>8</td>
<td>48</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Sacramento-Stockton-Modesto</td>
<td>1.8</td>
<td>6</td>
<td>25</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Austin</td>
<td>1.8</td>
<td>5</td>
<td>12</td>
</tr>
<tr>
<td class="table_meta" colspan="5">Source: The Nielsen Company<br />
Includes broadcasts airing on Univision and Telefutura through 6/29/10</td>
</tr>
</tbody>
</table>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>UPDATED: Obama Inaugural Events Viewed By 30.1% In Top Markets</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 17:47:31 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[local ratings]]></category>
		<category><![CDATA[Presidential Inauguration]]></category>
		<category><![CDATA[presidential politics]]></category>
		<category><![CDATA[Raleigh]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[tv viewers]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=7319</guid>
		<description><![CDATA[Updated 01/27: The updated %figures and chart reflect updated data relative to select West Coast markets.
&#8212;&#8212;&#8212;&#8212;
The combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 30.1%.
The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day&#8217;s events.






 Rank by HH Rating
 Market Name
 Market  Rank
by Number of TV Households
 Household Rating
% of TV households
in market tuned in


	1	
	Raleigh-Durham (Fayetvlle)	
	27	
	51.2	


	2	
	Washington, DC (Hagrstwn)	
	9	
	47.7	


	3	
	Norfolk-Portsmth-Newpt Nws	
	43	
	46.7	


	4	
	Baltimore	
	26	
	44.3	


	5	
	Greensboro-H.Point-W.Salem	
	46	
	42.3	


	6	
	Charlotte	
	24	
	40.8	


	7	
	West Palm Beach-Ft. Pierce	
	38	
	39.6	


	8	
	Memphis	
	48	
	39.4	


	9	
	Richmond-Petersburg	
	58	
	37.2	


	10	
	Greenvll-Spart-Ashevll-And	
	36	
	35.9	


	11	
	Birmingham (Ann and ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/obama_portrait_146px.jpg"><img class="alignleft size-thumbnail wp-image-7281" title="obama_portrait_146px" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/obama_portrait_146px-146x150.jpg" alt="" width="146" height="150" /></a><strong>Updated 01/27: </strong><em>The updated %figures and chart reflect updated data relative to select West Coast markets.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;</p>
<p>The combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 30.1%.</p>
<p>The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day&#8217;s events.</p>
<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/inauguration-metered-markets-inaugural-revised-with-spill-new.pdf"><br />
</a></p>
<p><span id="more-7319"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th> Rank by HH Rating</th>
<th> Market Name</th>
<th> Market  Rank<br />
by Number of TV Households</th>
<th> Household Rating<br />
% of TV households<br />
in market tuned in</th>
</tr>
<tr>
<td class="axis">	1	</td>
<td>	Raleigh-Durham (Fayetvlle)	</td>
<td>	27	</td>
<td>	51.2	</td>
</tr>
<tr>
<td class="axis">	2	</td>
<td>	Washington, DC (Hagrstwn)	</td>
<td>	9	</td>
<td>	47.7	</td>
</tr>
<tr>
<td class="axis">	3	</td>
<td>	Norfolk-Portsmth-Newpt Nws	</td>
<td>	43	</td>
<td>	46.7	</td>
</tr>
<tr>
<td class="axis">	4	</td>
<td>	Baltimore	</td>
<td>	26	</td>
<td>	44.3	</td>
</tr>
<tr>
<td class="axis">	5	</td>
<td>	Greensboro-H.Point-W.Salem	</td>
<td>	46	</td>
<td>	42.3	</td>
</tr>
<tr>
<td class="axis">	6	</td>
<td>	Charlotte	</td>
<td>	24	</td>
<td>	40.8	</td>
</tr>
<tr>
<td class="axis">	7	</td>
<td>	West Palm Beach-Ft. Pierce	</td>
<td>	38	</td>
<td>	39.6	</td>
</tr>
<tr>
<td class="axis">	8	</td>
<td>	Memphis	</td>
<td>	48	</td>
<td>	39.4	</td>
</tr>
<tr>
<td class="axis">	9	</td>
<td>	Richmond-Petersburg	</td>
<td>	58	</td>
<td>	37.2	</td>
</tr>
<tr>
<td class="axis">	10	</td>
<td>	Greenvll-Spart-Ashevll-And	</td>
<td>	36	</td>
<td>	35.9	</td>
</tr>
<tr>
<td class="axis">	11	</td>
<td>	Birmingham (Ann and Tusc)	</td>
<td>	40	</td>
<td>	35.7	</td>
</tr>
<tr>
<td class="axis">	12	</td>
<td>	Miami-Ft. Lauderdale	</td>
<td>	16	</td>
<td>	35.5	</td>
</tr>
<tr>
<td class="axis">	13	</td>
<td>	Knoxville	</td>
<td>	59	</td>
<td>	35.3	</td>
</tr>
<tr>
<td class="axis">	14	</td>
<td>	Ft. Myers-Naples	</td>
<td>	62	</td>
<td>	33.8	</td>
</tr>
<tr>
<td class="axis">	15	</td>
<td>	Las Vegas	</td>
<td>	42	</td>
<td>	33.4	</td>
</tr>
<tr>
<td class="axis">	16	</td>
<td>	Kansas City	</td>
<td>	31	</td>
<td>	32.9	</td>
</tr>
<tr>
<td class="axis">	17	</td>
<td>	Philadelphia	</td>
<td>	4	</td>
<td>	32.5	</td>
</tr>
<tr>
<td class="axis">	18	</td>
<td>	Nashville	</td>
<td>	29	</td>
<td>	31.6	</td>
</tr>
<tr>
<td class="axis">	19	</td>
<td>	Columbus, OH	</td>
<td>	32	</td>
<td>	31.3	</td>
</tr>
<tr>
<td class="axis">	19	</td>
<td>	New Orleans	</td>
<td>	53	</td>
<td>	31.3	</td>
</tr>
<tr>
<td class="axis">	21	</td>
<td>	Buffalo	</td>
<td>	51	</td>
<td>	31.0	</td>
</tr>
<tr>
<td class="axis">	22	</td>
<td>	Detroit	</td>
<td>	11	</td>
<td>	30.8	</td>
</tr>
<tr>
<td class="axis">	22	</td>
<td>	Pittsburgh	</td>
<td>	23	</td>
<td>	30.8	</td>
</tr>
<tr>
<td class="axis">	24	</td>
<td>	Providence-New Bedford	</td>
<td>	52	</td>
<td>	30.0	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	Dayton	</td>
<td>	64	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	Indianapolis	</td>
<td>	25	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	New York	</td>
<td>	1	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	28	</td>
<td>	Louisville	</td>
<td>	50	</td>
<td>	29.7	</td>
</tr>
<tr>
<td class="axis">	29	</td>
<td>	Atlanta	</td>
<td>	8	</td>
<td>	29.3	</td>
</tr>
<tr>
<td class="axis">	29	</td>
<td>	Hartford &#038; New Haven	</td>
<td>	30	</td>
<td>	29.3	</td>
</tr>
<tr>
<td class="axis">	31	</td>
<td>	Oklahoma City	</td>
<td>	45	</td>
<td>	29.2	</td>
</tr>
<tr>
<td class="axis">	32	</td>
<td>	San Antonio	</td>
<td>	37	</td>
<td>	28.9	</td>
</tr>
<tr>
<td class="axis">	33	</td>
<td>	Cincinnati	</td>
<td>	34	</td>
<td>	28.6	</td>
</tr>
<tr>
<td class="axis">	33	</td>
<td>	Jacksonville	</td>
<td>	47	</td>
<td>	28.6	</td>
</tr>
<tr>
<td class="axis">	35	</td>
<td>	Albuquerque-Santa Fe	</td>
<td>	44	</td>
<td>	28.5	</td>
</tr>
<tr>
<td class="axis">	36	</td>
<td>	Orlando-Daytona Bch-Melbrn	</td>
<td>	19	</td>
<td>	28.3	</td>
</tr>
<tr>
<td class="axis">	37	</td>
<td>	San Diego	</td>
<td>	28	</td>
<td>	28.2	</td>
</tr>
<tr>
<td class="axis">	38	</td>
<td>	Tampa-St. Pete (Sarasota)	</td>
<td>	13	</td>
<td>	28.0	</td>
</tr>
<tr>
<td class="axis">	39	</td>
<td>	St. Louis	</td>
<td>	21	</td>
<td>	27.9	</td>
</tr>
<tr>
<td class="axis">	40	</td>
<td>	Chicago	</td>
<td>	3	</td>
<td>	27.8	</td>
</tr>
<tr>
<td class="axis">	41	</td>
<td>	Cleveland-Akron (Canton)	</td>
<td>	17	</td>
<td>	27.2	</td>
</tr>
<tr>
<td class="axis">	42	</td>
<td>	Houston	</td>
<td>	10	</td>
<td>	26.9	</td>
</tr>
<tr>
<td class="axis">	43	</td>
<td>	Los Angeles	</td>
<td>	2	</td>
<td>	26.6	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	Portland, OR	</td>
<td>	22	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	Sacramnto-Stkton-Modesto	</td>
<td>	20	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	San Francisco-Oak-San Jose	</td>
<td>	6	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	47	</td>
<td>	Tulsa	</td>
<td>	61	</td>
<td>	25.8	</td>
</tr>
<tr>
<td class="axis">	48	</td>
<td>	Milwaukee	</td>
<td>	35	</td>
<td>	25.7	</td>
</tr>
<tr>
<td class="axis">	49	</td>
<td>	Boston (Manchester)	</td>
<td>	7	</td>
<td>	25.4	</td>
</tr>
<tr>
<td class="axis">	49	</td>
<td>	Seattle-Tacoma	</td>
<td>	14	</td>
<td>	25.4	</td>
</tr>
<tr>
<td class="axis">	51	</td>
<td>	Austin	</td>
<td>	49	</td>
<td>	25.1	</td>
</tr>
<tr>
<td class="axis">	52	</td>
<td>	Dallas-Ft. Worth	</td>
<td>	5	</td>
<td>	24.6	</td>
</tr>
<tr>
<td class="axis">	53	</td>
<td>	Salt Lake City	</td>
<td>	33	</td>
<td>	23.7	</td>
</tr>
<tr>
<td class="axis">	54	</td>
<td>	Minneapolis-St. Paul	</td>
<td>	15	</td>
<td>	23.6	</td>
</tr>
<tr>
<td class="axis">	55	</td>
<td>	Phoenix (Prescott)	</td>
<td>	12	</td>
<td>	22.4	</td>
</tr>
<tr>
<td class="axis">	56	</td>
<td>	Denver	</td>
<td>	18	</td>
<td>	21.8	</td>
</tr>
<tr>
<td class="table_meta" colspan="4">©2009 The Nielsen Company</td>
</tr>
</tbody>
</table>
<p>See previous ratings for presidential elections <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/from-nixon-to-bush-43-presidential-inauguration-ratings/">here</a>.</p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>SPORTS WRAP: MLB Division Series Review; Championship Series Preview</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-mlb-division-series-review-championship-series-preview/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-mlb-division-series-review-championship-series-preview/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 21:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2328</guid>
		<description><![CDATA[Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Angels/Red Sox Match-Up Tops Division Series TV Ratings
The third game of the Los Angeles Angels v. Boston Red Sox drew the largest television audience of the division series: 6.2 million viewers.  The three other games in that contentious series also made the top ten &#8212; with average TV audiences of approximately 5.7 million (game four), 5.3 million (game two), and 4.4 million viewers (game one), respectively.
After the jump, view complete national ratings from the division series games, aired ...]]></description>
			<content:encoded><![CDATA[<p><em>Each week, <a href="http://www.nielsensports.com/" target="_blank">Nielsen Sports</a>’ analysts offer their take on the biggest sports media headlines.</em></p>
<p><strong><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats1.gif"><img class="alignleft size-medium wp-image-2330" title="seats1" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats1.gif" alt="" width="150" height="104" /></a>Angels/Red Sox Match-Up Tops Division Series TV Ratings<br />
</strong>The third game of the Los Angeles Angels v. Boston Red Sox drew the largest television audience of the division series: 6.2 million viewers.  The three other games in that contentious series also made the top ten &#8212; with average TV audiences of approximately 5.7 million (game four), 5.3 million (game two), and 4.4 million viewers (game one), respectively.</p>
<p>After the jump, view complete national ratings from the division series games, aired exclusively on TBS.</p>
<p><span id="more-2328"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>RANK</th>
<th>MATCHUP / GAME #</th>
<th>DATE</th>
<th>TELECAST<br />
START TIME</th>
<th>VIEWERS (P2+) *</th>
</tr>
<tr>
<td class="axis">1</td>
<td>ANGELS-RED SOX 3</td>
<td>10/5/2008</td>
<td>7:50 PM</td>
<td>6,200,000</td>
</tr>
<tr>
<td class="axis">2</td>
<td>ANGELS-RED SOX 4</td>
<td>10/6/2008</td>
<td>8:30 PM</td>
<td>5,721,000</td>
</tr>
<tr>
<td class="axis">3</td>
<td>DODGERS-CUBS 1</td>
<td>10/1/2008</td>
<td>6:29 PM</td>
<td>5,382,000</td>
</tr>
<tr>
<td class="axis">4</td>
<td>RED SOX-ANGELS 2</td>
<td>10/3/2008</td>
<td>9:30 PM</td>
<td>5,270,000</td>
</tr>
<tr>
<td class="axis">5</td>
<td>CUBS-DODGERS 3</td>
<td>10/4/2008</td>
<td>10:13 PM</td>
<td>5,225,000</td>
</tr>
<tr>
<td class="axis">6</td>
<td>PHILLIES-BREWERS 3</td>
<td>10/4/2008</td>
<td>6:30 PM</td>
<td>4,574,000</td>
</tr>
<tr>
<td class="axis">7</td>
<td>RED SOX-ANGELS 1</td>
<td>10/1/2008</td>
<td>10:00 PM</td>
<td>4,443,000</td>
</tr>
<tr>
<td class="axis">8</td>
<td>BREWERS-PHILLIES 2</td>
<td>10/2/2008</td>
<td>6:00 PM</td>
<td>4,197,000</td>
</tr>
<tr>
<td class="axis">9</td>
<td>DODGERS-CUBS 2</td>
<td>10/2/2008</td>
<td>9:30 PM</td>
<td>4,025,000</td>
</tr>
<tr>
<td class="axis">10</td>
<td>WHITE SOX-RAYS 2</td>
<td>10/3/2008</td>
<td>6:00 PM</td>
<td>3,897,000</td>
</tr>
<tr>
<td class="axis">11</td>
<td>RAYS-WHITE SOX 3</td>
<td>10/5/2008</td>
<td>4:32 PM</td>
<td>3,354,000</td>
</tr>
<tr>
<td class="axis">12</td>
<td>RAYS-WHITE SOX 4</td>
<td>10/6/2008</td>
<td>5:00 PM</td>
<td>3,098,000</td>
</tr>
<tr>
<td class="axis">13</td>
<td>BREWERS-PHILLIES 1</td>
<td>10/1/2008</td>
<td>3:00 PM</td>
<td>2,765,000</td>
</tr>
<tr>
<td class="axis">14</td>
<td>WHITE SOX-RAYS 1</td>
<td>10/2/2008</td>
<td>2:30 PM</td>
<td>2,611,000</td>
</tr>
<tr>
<td class="axis">15</td>
<td>PHILLIES-BREWERS 4</td>
<td>10/5/2008</td>
<td>1:00 PM</td>
<td>2,222,000</td>
</tr>
<tr>
<th class="table_meta" colspan="5">Source: The Nielsen Company (October 1, 2008 &#8211; October 6, 2008).</th>
</tr>
<tr>
<th class="table_meta" colspan="5">*Data includes Live and Same Day DVR viewing.</th>
</tr>
</tbody>
</table>
<p><strong></strong></p>
<p><strong><br />
Manny Boosts Dodgers&#8230;TV Ratings?<br />
</strong>What are the odds that the Los Angeles Dodgers would have made it to the MLB National League Championship Series without Manny Ramirez?  Since Manny&#8217;s move west to join the Dodgers, the team has gone from one game under .500 to seven games above. </p>
<p>Local L.A. fans&#8217; interest in the Dodgers is also on the rise.  Ramirez&#8217;s first game with the Dodgers drew 5.2% of all TV households in the L.A. market &#8211; the team&#8217;s largest TV audience of the season.  Overall, local ratings for Dodgers games are up by 35% since August 1.<br />
<strong></strong></p>
<p><strong><br />
Rays&#8217; First Post-Season Triggers TV Ratings Surge<br />
</strong>The Red Sox, Ramirez’s former team, didn&#8217;t miss a beat after losing their all-star slugger to the Dodgers.  The resurgent Tampa Bay Rays, however, may change that. </p>
<p>The Rays, who are competing in their first post-season in franchise history, are drawing strong TV audiences in their local Tampa Bay market, with ratings up by 97% over last season, to date.  When the Rays and the Red Sox last faced off on July 2, 9% of all households in the Tampa Bay market tuned in for the game, setting a Rays franchise ratings record.</p>
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