Case Study: Nielsen’s People Meter Technology Brings Miami More Accurate Picture of TV Viewers

Nielsen is in the process of installing electronic meters – called Local People Meters (LPM) – in the largest TV markets.  The roll-out of LPMs in Miami in Oct 2008 provides a good case study on how technology can make local TV ratings more accurate and representative of the local population than ever before.
Nielsen’s electronic People Meters measure what people really watch and do not rely on the memories of people filling out the paper diaries, …