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	<title>Nielsen Wire &#187; local market rating</title>
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		<title>SPORTS WRAP: NHL Teams On Ratings Power Play</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nhl-teams-on-ratings-power-play/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nhl-teams-on-ratings-power-play/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:19:50 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Buffalo Sabres]]></category>
		<category><![CDATA[Chicago Blackhawks]]></category>
		<category><![CDATA[Colorado Avalanche]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[local market rating]]></category>
		<category><![CDATA[Los Angeles Kings]]></category>
		<category><![CDATA[New York Rangers]]></category>
		<category><![CDATA[NHL ratings]]></category>
		<category><![CDATA[Pittsburgh Penguins]]></category>
		<category><![CDATA[San Jose Sharks]]></category>
		<category><![CDATA[Washington Capitals]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=5222</guid>
		<description><![CDATA[Analysis of local ratings for the start of the NHL season shows 12 U.S. teams with double-digit percentage increases in viewership compared to the same time period a year ago. The Buffalo Sabres remain the highest-rated NHL team with an 8.9 average household rating in their market –and boast a 14% increase in viewership from 2007 as well.  The Pittsburgh Penguins are in the number two slot, with a 5.7 local rating, a 21% increase over last season.
NHL Local Ratings Box Score
• The Washington Capitals&#8216; ratings are up 140% compared ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/hockey.jpg"><img class="alignleft size-full wp-image-5232" title="hockey" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/hockey.jpg" alt="" width="150" height="150" /></a>Analysis of local ratings for the start of the NHL season shows 12 U.S. teams with double-digit percentage increases in viewership compared to the same time period a year ago. The <a href="http://sabres.nhl.com/">Buffalo Sabres</a> remain the highest-rated NHL team with an 8.9 average household rating in their market –and boast a 14% increase in viewership from 2007 as well.  The <a href="http://penguins.nhl.com" target="_blank">Pittsburgh Penguins</a> are in the number two slot, with a 5.7 local rating, a 21% increase over last season.</p>
<p><strong>NHL Local Ratings Box Score</strong><br />
• The <a href="http://capitals.nhl.com/" target="_blank">Washington Capitals</a>&#8216; ratings are up 140% compared to a year ago, thanks in part to reigning NHL MVP, Alex Ovechkin, continuing his great play and leading the Caps to first place in the Southeast division.<br />
• The <a href="http://blackhawks.nhl.com/" target="_blank">Chicago Blackhawks</a> are televising all of their regular season home games for the first time, and viewers are responding to their exciting young team with a 71% boost in average ratings from last season.<br />
• Not only are the <a href="http://sharks.nhl.com/" target="_blank">San Jose Sharks</a> on top of their division, they also have an impressive 50% increase over last season’s ratings in the SF-SJ-OAK Market..<br />
• While economic conditions may be slowing <a href="http://avalanche.nhl.com/" target="_blank">Colorado Avalanche</a> attendance, it may be helping the ratings: The Avs&#8217; viewership is up 36% in Denver.<br />
• The <a href="http://rangers.nhl.com/" target="_blank">New York Rangers</a> and <a href="http://kings.nhl.com/" target="_blank">Los Angeles Kings</a>, who skate in the nation&#8217;s two largest markets, are also outperforming last season, both with 33% increases in local viewership.<br />
<span id="more-5222"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="2">Top US Local Ratings 2008-09 Season</th>
</tr>
<tr>
<th>NHL Teams</th>
<th>Avg. Local HH Rating</th>
</tr>
<tr>
<td class="axis">Buffalo Sabres</td>
<td>8.9</td>
</tr>
<tr>
<td class="axis">Pittsburgh Penguins</td>
<td>5.7</td>
</tr>
<tr>
<td class="axis">Detroit Red Wings</td>
<td>3.3</td>
</tr>
<tr>
<td class="axis">Minnesota Wild</td>
<td>2.6</td>
</tr>
<tr>
<td class="axis">Philadelphia Flyers</td>
<td>2.1</td>
</tr>
<tr>
<td class="axis">Colorado Avalanche</td>
<td>1.9</td>
</tr>
<tr>
<td class="axis">St. Louis Blues</td>
<td>1.9</td>
</tr>
<tr>
<td class="axis">Boston Bruins</td>
<td>1.6</td>
</tr>
<tr>
<td class="axis">Columbus Blue Jackets</td>
<td>1.3</td>
</tr>
<tr>
<td class="axis">Washington Capitals</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">Chicago Blackhawks</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">San Jose Sharks</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">NY Rangers</td>
<td>1.2</td>
</tr>
<tr>
<td class="table_meta" colspan="2">Source: 2008 The Nielsen Company</td>
</tr>
</tbody>
</table>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="2">2008-09 Season vs. 2007-08 Season Ratings<br />
% Change</th>
</tr>
<tr>
<th>NHL Teams</th>
<th>% Change YOY</th>
</tr>
<tr>
<td class="axis">Washington Capitals</td>
<td>140%</td>
</tr>
<tr>
<td class="axis">Chicago Blackhawks</td>
<td>71%</td>
</tr>
<tr>
<td class="axis">San Jose Sharks</td>
<td>50%</td>
</tr>
<tr>
<td class="axis">Colorado Avalanche</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">LA Kings</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">Phoenix Coyotes</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">NY Rangers</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">Columbus Blue Jackets</td>
<td>30%</td>
</tr>
<tr>
<td class="axis">Tampa Bay Lightning</td>
<td>25%</td>
</tr>
<tr>
<td class="axis">Pittsburgh Penguins</td>
<td>21%</td>
</tr>
<tr>
<td class="axis">Boston Bruins</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">Buffalo Sabres</td>
<td>14%</td>
</tr>
<tr>
<td class="table_meta" colspan="2">Source: 2008 The Nielsen Company</td>
</tr>
</tbody>
</table>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/03/AR2008120303308.html" target="_blank">The Washington Post</a>, the <a href="http://www.bizjournals.com/washington/stories/2008/12/01/daily78.html" target="_blank">Washington Business Journal</a> and <a href="http://www.mercurynews.com/collegesports/ci_11134276?nclick_check=1" target="_blank">The Mercury News</a> (Silicon Valley).</p>
]]></content:encoded>
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		</item>
		<item>
		<title>SPORTS WRAP: A Tale Of Two (Pennsylvania) Cities</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-a-tale-of-two-pennsylvania-cities/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-a-tale-of-two-pennsylvania-cities/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 13:38:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Atlanta Falcons]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[Game 3]]></category>
		<category><![CDATA[Game 4]]></category>
		<category><![CDATA[household audience]]></category>
		<category><![CDATA[household TV rating]]></category>
		<category><![CDATA[local market rating]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[new york giants]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[Nittany Lions]]></category>
		<category><![CDATA[Ohio State Buckeyes]]></category>
		<category><![CDATA[PA]]></category>
		<category><![CDATA[Penn State]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<category><![CDATA[Philadelphia]]></category>
		<category><![CDATA[Philadelphia eagers]]></category>
		<category><![CDATA[Phillies]]></category>
		<category><![CDATA[Pittsburgh]]></category>
		<category><![CDATA[Pittsburgh Steelers]]></category>
		<category><![CDATA[Rays]]></category>
		<category><![CDATA[Tampa Bay]]></category>
		<category><![CDATA[tv ratings]]></category>
		<category><![CDATA[World Series]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=3600</guid>
		<description><![CDATA[Each week, Nielsen Sports analysts offer their take on the biggest sports media headlines.
This past weekend, Senators John McCain and Barack Obama faced some tough competition in Pennsylvania. 
With the Phillies playing in the World Series and college and pro football games on both Saturday and Sunday, there was no shortage of TV sports options for politics-weary Pennsylvanians, looking for a break from presidential campaigning.
The action started on Saturday in western Pennsylvania, as the Penn State Nittany Lions took on their Big 10 Rival, the Ohio State Buckeyes.  In nearby Pittsburgh, 20.8% of ...]]></description>
			<content:encoded><![CDATA[<p><em>Each week, </em><a href="http://www.nielsensports.com/" target="_blank"><em>Nielsen Sports</em></a><em> analysts offer their take on the biggest sports media headlines.</em></p>
<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats5.gif"><img class="alignleft size-medium wp-image-3603" title="seats5" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats5.gif" alt="" width="150" height="104" /></a>This past weekend, Senators John McCain and Barack Obama faced some tough competition in Pennsylvania. </p>
<p>With the Phillies playing in the World Series and college and pro football games on both Saturday and Sunday, there was no shortage of TV sports options for politics-weary Pennsylvanians, looking for a break from presidential campaigning.</p>
<p>The action started on Saturday in western Pennsylvania, as the Penn State Nittany Lions took on their Big 10 Rival, the Ohio State Buckeyes.  In nearby Pittsburgh, 20.8% of local TV households watched on ABC as Penn State maintained its undefeated status.</p>
<p><span id="more-3600"></span></p>
<p>On Sunday, 44.1% of Pittsburgh households &#8212; the highest local market rating earned by any NFL game so far this season &#8212; tuned in to watch the Pittsburgh Steelers take on the New York Giants.  Sunday&#8217;s TV audience topped the Pittsburgh market&#8217;s previous season high NFL rating of 41.1, earned when the Steelers played their cross-state rival, the Philadelphia Eagles, on Sunday, Sept. 21.</p>
<p>Across the state in Philadelphia, baseball fans were glued to their tubes this weekend for Games 3 and 4 of the MLB World Series.  On Saturday night, 28.1% of local Philadelphia households tuned in for Game 3, with 93% of that audience staying with the game, through multiple rain delays, until its conclusion at 1:48am EST. </p>
<p>Undetered by a late night of baseball, Philadelphians were back in front of their televisions Sunday afternoon for the Eagles vs. Atlanta Falcons football game, which earned a 27.9 local household rating.  The TV sports marathon continued into the evening, when 38.9% of local Philadelphia households tuned in to watch Game 4 of the World Series.</p>
<p>Stay tuned on NielsenWire for <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/2008-world-series-us-primetime-daily-tv-ratings/" target="_blank">daily updates</a> on World Series national TV ratings.</p>
]]></content:encoded>
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