Recent Lexington articles

Posted Mar 5, 2009

If you’ve cut the cord on your landline and rely solely on a cellphone for calls, you’re likely to spend more time listening to the radio and sampling more stations, according to a pilot study in Lexington, KY run by The Nielsen Company. In March, Nielsen will roll out similar studies in 51 other major markets.
The Lexington study found that cell-phone-only homes logged nearly 23 hours of radio listening per week compared to just over 19 hours for the total sample.
In addition, the sample group:

Listens to 3.5 radio stations compared …

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Posted Sep 29, 2008

In New England — according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.
The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves – regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be “Independents.” 
In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. 

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