Nielsen Wire » June 12 switch http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Nielsen’s Steve McGowan Talks DTV Impact on Bloomberg’s “Taking Stock” http://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-steve-mcgowan-talks-dtv-impact-on-bloombergs-taking-stock/ http://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-steve-mcgowan-talks-dtv-impact-on-bloombergs-taking-stock/#comments Fri, 12 Jun 2009 13:53:40 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12705 Steve McGowan, Senior Vice President, Insights and Client Research, The Nielsen Company, discussed the impact of the digital television transition on viewers, broadcasters, and the TV industry overall on Bloomberg’s “Taking Stock.”

Listen to the clip here.

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]]> http://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-steve-mcgowan-talks-dtv-impact-on-bloombergs-taking-stock/feed/ 0 3.1% of U.S. Homes Still Unready for Digital Transition http://blog.nielsen.com/nielsenwire/media_entertainment/31-of-us-homes-still-unready-for-digital-transition/ http://blog.nielsen.com/nielsenwire/media_entertainment/31-of-us-homes-still-unready-for-digital-transition/#comments Fri, 01 May 2009 15:06:18 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=11272 With seven weeks remaining until the transition to digital television, 3.5 million or 3.1% of U.S. TV households remain completely unready for the June 12 switch according to Nielsen.  The figure is an improvement of more than 100,000 households in the two weeks since the last update. Hispanic households showed the largest percentage improvement, moving from 5.4% unready down to 5%.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

 Hispanic Asian Under 35 Over 55
Apr 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

For details on a market-by-market breakdown of DTV readiness, read the complete media release.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/31-of-us-homes-still-unready-for-digital-transition/feed/ 7 DTV Readiness Improves By 200K Homes In Early April http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-improves-by-200k-homes-in-early-april/ http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-improves-by-200k-homes-in-early-april/#comments Thu, 16 Apr 2009 13:31:52 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=10617 3.6 million or 3.2% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just nine weeks until the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

 Hispanic Asian Under 35 Over 55
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

For details on a market-by-market breakdown of DTV readiness, read the complete press release.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/dtv-readiness-improves-by-200k-homes-in-early-april/feed/ 0 610K Homes Get DTV Ready In March – Millions Still Unready http://blog.nielsen.com/nielsenwire/consumer/610k-homes-get-dtv-ready-in-march-millions-still-unready/ http://blog.nielsen.com/nielsenwire/consumer/610k-homes-get-dtv-ready-in-march-millions-still-unready/#comments Tue, 07 Apr 2009 18:59:25 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=10304 3.8 million or 3.4% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 260,000 households in just two weeks. An update from the previous two weeks in March showed roughly 350,000 homes readying for the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African
American		 Hispanic Asian Under 35 Over 55
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

Among the 56 metered markets, which represent approximately 70% of all U.S TV households, Albuquerque-Santa Fe remains the least ready market with 9.4% completely unprepared. Dallas-Ft. Worth and Houston are next with 6.3% of TV households not yet ready. On the other end of the spectrum, Providence-New Bedford is now completely ready. Less than 1% of TV households in Hartford & New Haven are completely unready.

]]> http://blog.nielsen.com/nielsenwire/consumer/610k-homes-get-dtv-ready-in-march-millions-still-unready/feed/ 5 Digital TV Readiness Improves In March http://blog.nielsen.com/nielsenwire/media_entertainment/digital-tv-readiness-improves-in-march/ http://blog.nielsen.com/nielsenwire/media_entertainment/digital-tv-readiness-improves-in-march/#comments Fri, 20 Mar 2009 14:14:58 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=9425 More U.S. homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company. As of March 15, only 3.6 percent of all TV homes remain unready for the June transition to all-digital broadcasting compared to slightly less than 4% at the start of the month. Homes where the head of household is 35 or under showed the most notable demographic improvement, improving from 7.2% unready to 6.5%. This leaves roughly 4.1 million homes unprepared for DTV, an improvement of nearly 350,000 in the last two weeks.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African
American		 Hispanic Asian Under 35 Over 55
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/digital-tv-readiness-improves-in-march/feed/ 1 Under 4% Of American Homes Unready For DTV Transition http://blog.nielsen.com/nielsenwire/consumer/under-4-of-american-homes-unready-for-dtv-transition/ http://blog.nielsen.com/nielsenwire/consumer/under-4-of-american-homes-unready-for-dtv-transition/#comments Thu, 05 Mar 2009 17:50:26 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=8783 Since mid-February (the original date for the DTV switch) more than a half-million homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company.  As of March 1, 3.9 percent of all TV homes remain unready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. Congress has set June 12 as the new date for the nationwide transition to DTV.


Households Unready For DTV Since May 2008

DATE % of U.S. HHs
Completely Unready		 % of U.S. HHs
Partially Unready
1-Mar-09 3.90% 9.80%
15-Feb-09 4.40% 9.80%
1-Feb-09 5.10% 10.2%
Jan-09 5.70% 9.20%
Dec-08 6.80% 10.00%
Nov-08 7.40% 10.30%
Oct-08 7.70% 10.70%
Sep-08 8.40% 11.00%
Aug-08 8.90% 11.40%
Jul-08 9.30% 11.60%
Jun-08 9.60% 11.80%
May-08 9.80% 11.90%
source © The Nielsen Company 2009

Readiness By Age

Older households (where the age of the Head of Household is 55+) are still the most ready of the age groups and their unreadiness rates continue to decline steadily. However, younger household (under 35 and 35-54) readiness improved by nine-tenths of a percentage point in just the last two weeks.

Unready Rate by Age Of Head Of Household
DATE Under 35 35-54 55+
1-Mar-09 7.20% 3.80% 2.20%
15-Feb-09 8.10% 4.20% 2.60%
1-Feb-09 8.60% 5.00% 3.20%
Jan-09 8.80% 5.60% 4.00%
Dec-08 9.90% 6.60% 5.20%
Nov-08 10.60% 7.00% 5.90%
Oct-08 10.60% 7.30% 6.40%
Sep-08 11.10% 8.20% 7.20%
Aug-08 11.50% 8.90% 7.40%
Jul-08 12.00% 9.20% 7.90%
Jun-08 12.40% 9.40% 8.20%
May-08 12.40% 9.60% 8.70%
source © The Nielsen Company 2009

Read Nielsen’s full DTV update.

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