Nielsen Wire » June 12 deadline http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 2.8 Million Homes Still Unready for DTV Transition on June 12 http://blog.nielsen.com/nielsenwire/media_entertainment/28-million-homes-still-unready-for-dtv-transition-on-june-12/ http://blog.nielsen.com/nielsenwire/media_entertainment/28-million-homes-still-unready-for-dtv-transition-on-june-12/#comments Wed, 10 Jun 2009 13:01:42 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12623 In Nielsen’s final update before the June 12 deadline, 2.8 million American households, or 2.5% of the television market, are completely unready for the transition to digital television. Younger, African American and Hispanic homes are disproportionately unready, while the elderly are the most ready.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

 Hispanic Asian Under 35 Over 55
June 7, 2009 2.5 1.9 5.1 4.3 3.1 4.6 1.3
May 25, 2009 2.7 2.1 5.4 4.7 3.2 5.0 1.5
May 10, 2009 2.9 2.3 5.7 4.9 3.4 5.4 1.6
Apr 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

“Since February, when the U.S. government postponed the transition for three months, the number of households that are completely unready has been cut in half – from 5.8 million to 2.8 million homes,” said Sara Erichson, President Media Client Services, The Nielsen Company. “Given the importance that television plays in the day-to-day life of most people, we expect that the most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely.”

  • Read the complete media alert with market by market breakdown.
]]> http://blog.nielsen.com/nielsenwire/media_entertainment/28-million-homes-still-unready-for-dtv-transition-on-june-12/feed/ 6 Only 2.7% of U.S. Homes Unready for Digital Television http://blog.nielsen.com/nielsenwire/media_entertainment/only-27-of-us-homes-unready-for-digital-television/ http://blog.nielsen.com/nielsenwire/media_entertainment/only-27-of-us-homes-unready-for-digital-television/#comments Wed, 27 May 2009 15:01:27 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12116 Since mid-May an additional 200,000 U.S. homes prepared their homes for the June 12 transition to digital television, leaving roughly 3.1 million homes (or 2.7%) unready for the switch. While these new figures show an improvement in the level of preparedness among African American and Hispanic households, but both groups remain less ready than the national average.

For details on a market-by-market breakdown of DTV readiness, read the complete media release.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

 Hispanic Asian Under 35 Over 55
May 25, 2009 2.7 2.1 5.4 4.7 3.2 5.0 1.5
May 10, 2009 2.9 2.3 5.7 4.9 3.4 5.4 1.6
Apr 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company
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