Nielsen Wire » Joseph Biden http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 45% Of Households In Top Local TV Markets Watched Palin and Biden’s V.P. Debate http://blog.nielsen.com/nielsenwire/media_entertainment/45-of-households-in-top-local-tv-markets-watched-palin-and-bidens-vp-debate/ http://blog.nielsen.com/nielsenwire/media_entertainment/45-of-households-in-top-local-tv-markets-watched-palin-and-bidens-vp-debate/#comments Fri, 03 Oct 2008 21:06:04 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1928 The combined overall household rating for Thursday night’s vice presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 45.0.

One rating point equals 1% of the total TV audience in a given market.

The Baltimore market had the largest TV audience, with a household rating of 59.1, while the Los Angeles market had the lowest household rating: 34.4.

Rank
(by H.H. rating)		 Market Market Rank
(by TV H.H. population)		 Household Rating 
1 Baltimore 26 59.1
2 St. Louis 21 58.3
3 Boston (Manchester) 7 54.3
4 Norfolk-Portsmth-Newpt Nws 43 53.9
5 Nashville 29 53.4
6 West Palm Beach-Ft. Pierce 38 53.4
7 Kansas City 31 53.2
8 Richmond-Petersburg 58 52.1
9 Pittsburgh 23 51.9
10 Detroit 11 51.8
Source: The Nielsen Company (October 2, 2008).

View ratings for Nielsen’s 55 top local metered markets.

Coverage of the debate between Sarah Palin and Joe Biden aired on NBC, ABC, CBS, FOX, PBS, CNN, Fox News, CSPAN, MSNBC, CNBC, Telemundo, and Telefutura.

National ratings for Thursday night’s debate will be available from Nielsen Friday afternoon.

Read coverage of Nielsen’s findings by the Associated Press and in The Wall Street Journal.

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