The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

Jon Stewart
When Microsoft rebranded their search engine, Yusuf Mehdi explained that they settled on the name Bing “because it sounds off in our heads when we think about that moment of discovery and decision making – when you resolve those important tasks.” Still in the early weeks of the launch, he is probably hoping that Bing resonates more like the sweet sound of trialability.
With only 22 percent of all active U.S. searchers using MSN/Windows Live on a monthly basis, user trial and acquisition is Bing’s first critical hurdle to overcome. …

David Martin, Vice President, Primary Research, Nielsen Online

Our recent post about how the majority of people who use Twitter wind up abandoning the service received a lot of great coverage and feedback. We also received a healthy amount of criticism from the Twitter community who were concerned that our study sold Twitter short because it failed to take into account applications and other websites that feed into the Twitter community.
So, as an update, we went beyond just Twitter.com, adding in more than 30 websites and applications that feed into the …

NOTE: See the important update to this story here.
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David Martin, Vice President, Primary Research, Nielsen Online

Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news” for audience. A befuddled Jon Stewart shook his fist at it in anger. Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure. People are signing up in droves, and Twitter’s unique audience is up over 100 percent in March. But despite …

Jon Stewart
It seems there has been a lot of discussion lately about the cloud, and questions of a looming shift in computing. I find the most interesting discussion to be the one that surrounds Internet applications that have traditionally been considered desktop apps. If consumers move toward accessing traditional software in this way, it will signify a major shift. Our entire PC experience could change. But it is hard to picture this future with so few real world examples at present. If a shift happens, when will it be? Five …