Nielsen’s Jon Gibs discusses how viewers engage with social media and television and how it’s creating a new type of “co-viewing.”

There’s a growing belief that TV “cord cutting” – when consumers reduce the amount of time they watch TV or drop their digital TV subscriptions altogether and move to viewing video online – is gaining traction. But that myth is busted.

With data from more than 125 Facebook advertising campaigns from 70 brands, Nielsen and Facebook release their findings that hold important implications for brand advertisers.

Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.

When it comes to “success” for a major advertising spend, we should spend more time worrying about the time consumers spend with a site, and not just the incremental audience generated.

The pathway to Internet profitability for marketers will be determined by the ability to integrate mobile, TV, Internet traffic and advertising data into a holistic, effective multi-strand fabric that blankets the consumer in a traceable, measurable way.

Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.

Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.