The American consumer is changing. Uneven population growth, a growing base of older consumers with new needs, changes in household spending, a declining percentage of households with children and particularly increased ethnic diversity mean that manufacturers and retailers need to rethink how they invest their marketing dollars.

Store perimeters have been successful in generating growth as a result of grocer innovation to attract more customers; yet, curiously, the center store is showing declines on a same-store basis.

Nielsen business leaders share their perspective on store brand performance and trends around the world.