Nielsen Wire » Joe Six Pack http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Debates Make Average “Joe” Above-Average Web Topic http://blog.nielsen.com/nielsenwire/online_mobile/debates-make-average-joe-above-average-web-topic/ http://blog.nielsen.com/nielsenwire/online_mobile/debates-make-average-joe-above-average-web-topic/#comments Thu, 16 Oct 2008 15:21:09 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=2695 Throughout the presidential and vice presidential debates, certain words (change, maverick) and phrases (my friends, Joe six-pack) used by John McCain, Barack Obama, and Sarah Palin, have driven post-debate conversation as tracked by Nielsen Online. At the final presidential debate on October 15, “Joe the Plumber” from Ohio, also known as Joe Wurzelbacher, was unwittingly added to the conversation after media outlets recorded his recent tax discussion with Senator Obama. During a discussion about tax policy, the candidates referred to Joe at least 20 times, subsequently driving discussion and debate among bloggers.

Joe The Plumber Buzz

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