Value Remapping of the Carriers’ Handset Portfolio
Roger Entner, SVP, Head of Research and Insights, Telecom Practice
As widely expected, Apple announced the new iPhone 3GS at its Worldwide Developers Conference in San Francisco. This latest iPhone offers incremental improvements over the iPhone 3G at the existing $199/$299 price points. The bigger news that few, if any, expected was that the older iPhone 3G was going to continue to be sold, but at the new $99 price point.  It is self-evident that this price cut will drive sales. According to Nielsen’s Mobile Insights …