As a preview to Nielsen’s Consumer 360 conference May 12-14 in Orlando, Nielsen’s Mark Leiter took a few minutes to chat with scheduled presenter Tom Davenport, author of Competing On Analytics. In this interview, Davenport discusses the economy, pricing, and advice for marketers. For more information visit consumer360.com.

Mark Leiter, Nielsen’s President of Professional Services Interviews Tom Davenport, Author of Competing on Analytics and Babson College Professor
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As a preview to his presentation at this year’s Consumer 360 conference, Joe Uva, CEO of Univision Communications, discussed the diversity and the growing influence of the Hispanic market.
“Latinos are finally starting to exercise their scale,” said Uva. “Whether that’s through civic engagement – they certainly had a voice in electing President Obama – or whether it’s taking a more active role in education and local community issues.”
Joe Uva will speak Thursday, May 14 at Consumer 360. “It’s a great opportunity for us to talk about just how important a …

As a preview to Nielsen’s Consumer 360 conference May 12-14 in Orlando, Nielsen took a few minutes to chat with scheduled guest speaker Malcolm Gladwell about his new book “Outliers,” his thoughts on the marketing world, and more.

For more information on the event visit www.consumer360.com