With Nielsen Business Media’s Marketing to Men 18-34 conference convening in New York City Tuesday and Wednesday, Nielsen assembled a full round-up of TV, online, mobile, and gaming data to illuminate how these younger male consumers use media.
Television
-Men typically watch less TV than women their age — with one exception: male teens actually watch more TV than female teens.  Men ages 18 to 34 tend to watch more cable and pay channels, while women gravitate to broadcast networks.
-When it comes to sports programming on TV, men 18-34 are more attentive viewers (+12%) than women of the …

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday.
Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest Global AdView Pulse report.
Ad spending trends worldwide showed significant variations — with overall advertising declines recorded in North America (-1%) and Europe (-3%).

Yahoo! Sports was the number one-ranked sports website in September, edging past second-ranked ESPN.com, Nielsen Online reported Monday. 
Sports-related websites in the U.S. drew a total unique audience of 77.5 million visitors in September.

RANK
WEBSITE
UNIQUE AUDIENCE
(in 000s)

1
Yahoo! Sports
26,003

2
ESPN
22,834

3
FOX Sports on MSN
16,023

4
NFL Internet Network
15,037

5
CBS Sports
13,278

Source: Nielsen Online, NetView (September 1, 2008 – September 30, 2008).

View complete data on the top five sports websites.

Baidu, China’s leading online search engine, was the most popular website in China in early September, according to data released Friday by CR-Nielsen, Nielsen Online’s joint venture partnership in China with Beijing Zhongqian Wangrun IT Co. Ltd.
Between September 8 and 14, Baidu attracted 171 million unique browsers — more than double the volume of Google China, which drew 81 million unique browsers during the same period.
CR-Nielsen is the first company authorized to support the delivery of standardized Internet measurement and analysis services in China — home to an estimated 253 million …

Clickz reports that the number of active home Internet users increased in August in eight of the 10 countries tracked by Nielsen Online.
Complete data on home Internet users is below.

Country
July 2008
August 2008
% Growth

United States
152,690,056
153,144,180
0.3%

Japan
49,049,579
50,128,725
2.2%

Germany
36,773,740
37,795,221
3.74%

United Kingdom
28,112,820
28,751,970
2.27%

France
26,151,352
26,984,002
3.18%

Brazil
23,715,159
24,331,212
2.6%

Italy
19,561,913
20,646,132
5.54%

Spain
15,782,617
15,707,229
-0.48%

Australia
11,452,652
11,169,844
-2.47%

Switzerland
3,762,984
3,771,663
0.23%

Source: Nielsen Online (August 1 – 31, 2008).

Internet Retailer reports that online giant eBay is the most searched on retailer on the Internet, according to Nielsen Online. The term “ebay” received nearly 17 million searches during the month of August.  The search numbers are based on Nielsen Online’s MegaView Search Custom Data.
The term “webkinz” topped the list of product searches in August, according to Nielsen Online. The web-linked stuffed animals were searched for more than 5.5 million times online. The Toys and Games categories dominated product searches for the month.
Below are the top 10 retailer and product Web …

Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday. 
During the 2pm to 3pm (EST) daypart on Monday, the combined audiences for CNN, CNBC, FOX News, and MSNBC jumped by 71% over the average daily audience for that daypart between Sept. 1 and Sept. 28, according to Nielsen.  The 3pm to 4pm daypart saw an even larger jump (103%) over the average audience for the prior portion of September. 

Daypart
CNN, CNBC, FOX News, and MSNBC Combined TV Audience:
Sept. 1 – 28
(in 000s)
CNN, CNBC, FOX …

Barack Obama’s campaign made political history when it used text-messaging to announce Joe Biden’s V.P. selection to 2.9 million mobile users.  Obama’s campaign also maintains a mobile website with news, video, and downloads.
In contrast, John McCain’s campaign has largely eschewed mobile marketing.  But that may just be the right strategy, according to Nielsen Mobile, which reported Monday that mobile advertising is a more efficient way to reach Democrats, rather than Republicans.
As of the second quarter of 2008, mobile media of all types were slightly more popular among Democrats, who were …

By 2020, one in five U.S. residents will be Hispanic or Latino.  But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his latest Ad Age column.
That lack of Spanish-language online content has left many Hispanics out of online consumer discussions, Blackshaw argues.
“If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you’ll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content,” …

ONLINE BRAND
TOTAL STREAMS
 (in 000s)
UNIQUE VIEWERS
(in 000s)

YouTube
4,762,883
76,746

Fox Interactive Media
278,375
16,053

Nickelodeon Kids and Family Network
223,044
6,935

MSN/Windows Live
205,018
12,035

Disney Online
171,249
10,341

Yahoo!
169,259
19,659

ESPN
123,123
5,827

Hulu
107,622
2,632

CNN Digital Network
106,383
8,111

Turner Sports and Entertainment Digital Network
87,441
3,892

Source: Nielsen Online, VideoCensus
Note: Online brands are ranked by video streams; data includes progressive downloads and excludes video advertising.

Read coverage of Nielsen’s findings in Ad Age.