Tapping expert knowledge across the media, consumer goods, advertising, telecom, entertainment, online and sports sectors, Nielsen offers what’s likely in store for 2010.

In the audience-centric Web, metrics will answer traditional marketing questions: Who saw my ad? Did I affect the way they think about my product? Did they actually buy more?

Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

While traditional methods such a newspaper and magazine ads still have their place, New Zealanders like many others now go online for a large portion of their research.

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.

Social media has not only transformed how consumers shop, but it has empowered them to advocate for the products and stores they love. Retailers need to communicate in a way that encourages trust, engagement, customer satisfaction and, ultimately, advocacy.

Hopes rose for a comeback in the U.S. housing market with recent announcements that new home sales rose again in July, posting the highest numbers since September 2008.