Recent Internet usage articles

Posted Dec 5, 2008

With less money to spend, consumers will undoubtedly be spending more time at home in 2009.
Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).
Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.
But don’t expect more time spent at home to trigger increased book sales.
Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with …

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Posted Oct 31, 2008

Television viewing and online video streaming go hand in hand — with the heaviest Internet users also watching the most TV, Nielsen reported Friday.
Internet users who rank among the top fifth in terms of time spent online also watch more than 250 minutes of television each day, according to Nielsen. In comparison, people who don’t use the Internet at all watch just 220 minutes of TV per day.
The data comes from Nielsen’s new TV/Internet Convergence Panel, which measures both TV and Internet usage within individual U.S. households. The panel consists …

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