As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.

The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

The Nielsen Company today reported November 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago.

The conflict between hippies and their parents in the 1960s gave rise to a new term: the generation gap.  Ever since, the phrase has been an easy way to define the differences in attitudes, politics and culture between the young and their elders.  And while the generation gap seen today between aging Baby Boomers and a younger, fast-growing, multi-cultural population may not be as pronounced or dramatic as it was 40 years ago, the ramifications for the U.S. in 2020 are just as big, and perhaps even more so.
Beyond the typical …

16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population
In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent …

Women age 25-54 with at least one child — the so-called “Power Moms” – represent nearly 20 percent of the active online population, according to Nielsen Online, and they are wielding more influence than ever.
So what are Power Moms doing online?  Where they spend time varies by demographic categories.  For example, “Established Moms,” those aged 40-50 with three or more children at home, are heavy online shoppers, with Shopzilla.com the most popular site.  Newbie Moms, aged 25-34 with one or two children at home, also enjoy online shopping, but social …

Baby Boomers may be the perfect catch for advertisers in this unstable economy, according to new research from Nielsen.  Not only are Baby Boomers spending the lion’s share of consumer packaged goods, but are also watching more TV and spending more time on the Internet than Millenials age 18-44. Boomers watch 39 hours of TV per week compared to only 27 hours a week for Millenials.   Boomers also use the Internet almost 7 hours per week compared to 6 hours a week those for those 18-44.  Read the full study here.
More …

Brandon Eshman, Nielsen Online
If you think the internet can support unlimited content and you’ve been enjoying your all-you-can-eat web surfing… just wait. At the same time that consumers are increasing their use of the internet to view content at their convenience, some cable companies and ISPs are setting limits on how much content you can access in any given month – or risk paying a penalty for going over the limit the same way your phone company budgets your anytime minutes.
Comcast has levied a 250-gigabyte cap on its users, (that’s …

The Nielsen Company released March 2009 U.S. data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage. Google, Microsoft, and Yahoo! led the way for parent companies online.