Having a website may no longer be optional for India’s travel agents and operators, according to Nielsen and the Pacific Asia Travel Association (PATA).
Nielsen and PATA’s most recent “India Outbound Travel Monitor” survey found that more than half of Indian travelers have used the Internet to search for information about destinations abroad. 
While traditional media like newspapers and magazines remain the primary source for travel advertising and information for many, the Internet has become a popular advertising channel, drawing greater attention from Indians traveling internationally.  
Among travelers from India’s smaller cities, the Internet …