To succeed in India’s dynamic market, fast-moving consumer goods companies (FMCG) are investing in innovation to take advantage of the rapidly evolving retail landscape and the changing purchasing behavior of consumers.

Susan D. Whiting, Vice Chair, Nielsen – The recent passing of Arthur C. Nielsen, Jr. fills me, and all of us at Nielsen, with a profound sense of loss. Those of us fortunate to have known and worked with Art will remember him not only as a technology pioneer and measurement science innovator, but also as a witty and wise mentor, a generous community philanthropist and a remarkably inspiring leader.

What does it take to successfully launch a new product in Germany? Investigating some common perceptions that German consumers do not like innovations and are only concerned about price, that the retail landscape does not support new innovations, or that keeping an innovation alive is more difficult in Germany than in other established markets, Nielsen reveals the key factors for success with new product innovation at the Consumer 360 conference in Frankfurt, Germany.

Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the “cost of doing business,” a new approach unveiled by Nielsen improves the likelihood of new product success to 75 percent.

At the closing main room event at Consumer 360 in Orlando, which focused on innovation and branding, Fortune’s Adam Lashnisky moderated a discussion between, Bob Lutz, retired Vice Chairman of GM, and author Malcolm Gladwell.

Retailers and manufacturers are caught between shrinking margins due to rising commodity costs and price sensitive consumers. In this scenario, retailers and manufacturers need to collaborate and find creative ways to spend promotional dollars that result in true market expansion and category growth.

IDEO, a design and innovation consulting company, has helped many global businesses innovate thanks to their fresh look at consumers. Tom Kelley, the firm’s general manager, spoke on new ways of thinking to help brands better connect with consumers.

The complexity of operating in the Italian marketplace was a clear refrain heard repeatedly during Linkontro, Nielsen’s flagship client event in Italy.

Russia is a huge economic powerhouse with significant room to grow. Its growing middle class, high education level and developed technology infrastructure make it ripe for opportunity. But innovation myths about Russia are impacting full growth realization.

Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.