Nielsen Wire » infomericial http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 In Philly and Tampa, Viewers Chose Baseball Over Obama http://blog.nielsen.com/nielsenwire/media_entertainment/in-philly-and-tampa-viewers-choose-baseball-over-obama/ http://blog.nielsen.com/nielsenwire/media_entertainment/in-philly-and-tampa-viewers-choose-baseball-over-obama/#comments Thu, 30 Oct 2008 20:16:44 +0000 admin http://blog.nielsen.com/nielsenwire/?p=3801 The conclusion of the Phillies v. Rays World Series drew half of all Philadelphia households (51.8%) and almost one-third (32.4%) of all Tampa Bay households.

The game aired on FOX Wednesday night, between 8:30pm and 10:15pm EDT.  

In comparison, just 29% of Philly households and 23.4% of Tampa Bay households watched Barack Obama’s infomercial in the half hour leading up to what proved to be the Phillies-Rays’ final game.

The half-hour political simulcast — the first of its kind, since Ross Perot ran a political telecast on the eve of Election Day in 1996 — aired on CBS, NBC, FOX, UNIVISION, MSNBC, and NY1 between 8pm and 8:30pm EST.

In the top 56 local television markets where Nielsen maintains electronic TV meters, 21.7% of all households watched Obama’s telecast.

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