By Joe Colacurcio
Recently, several online automotive enthusiast blogs have taken unique opportunities to directly engage with their audiences via live, combined chats, integrating commonly utilized platforms such as Twitter.com and the blogs themselves. This type of direct engagement shows the continually evolving potential for such enthusiast channels to form new “touch points” and influence online consumers in new ways.
On February 18, 2009, editors of the blogs Autoblog.com, Jalopnik.com, and KickingTires.com joined up for a live chat with online automotive enthusiasts to facilitate discussion and field questions regarding the viability plans …