As a preview to Nielsen’s Consumer 360 conference May 12-14 in Orlando, Nielsen took a few minutes to chat with scheduled guest speaker Malcolm Gladwell about his new book “Outliers,” his thoughts on the marketing world, and more.

For more information on the event visit www.consumer360.com

How might the media and marketing landscape change next year?  In his latest Ad Age column, Pete Blackshaw, Nielsen Online Executive Vice President, ventures a few predictions.
1. Consumers Go On Social Media “Diets”
“[In 2008] we impulsively adopted everything from hastily assembled Facebook friends and Twitter followers to groups, apps and widgets, yet rarely revisited them.  In 2009, less may well become the new more,” Blackshaw notes.

2. Marketers Return To Media Basics
“TV will remain a focus because viewership in aggregate is actually going up, so continuing to understand how social media extends and …