The Indian rural market is expected to grow more than tenfold to become a USD$100 billion opportunity for retail spending in the next 15 years.

The modern Indian shopper is visiting a broad ‘repertoire’ of stores, is brand loyal and value conscious, according to a report unveiled by The Nielsen Company.

Only one in five of India’s urban, mobile subscribers will adopt 3G services in the short term, a new study by The Nielsen Company has found.

Strong economic growth, more affluent populations and changing societies have transformed the way consumers throughout the Asia Pacific region shop for their groceries and other goods.

Through the second half of 2010, the pace of recovery is split between lagging developed economies mired in economic malaise and developing economies that exhibit stronger consumer spending.

In many developing markets, inexpensive and available mobile phones serve as a substitute pathway to the Internet. Rapid mobile phone adoption presents “reverse innovation” opportunities for clever marketers who leverage the trend.

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity.

While global consumer confidence continues the slow but steady climb upward from the lows experienced in the first quarter of 2009, consumer spending is following a similar trajectory.

Global consumer confidence edged up slightly as rising Asian markets were offset by Europe’s growing concerns of an escalating debt crisis according to the Nielsen Global Consumer Confidence Index.

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report.