A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading …

While big Indian metros will remain a staple for marketers and increasing a rural footprint will be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today, which could emerge as a key growth engine for the next 10 years.

With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen.

To succeed in India’s dynamic market, fast-moving consumer goods companies (FMCG) are investing in innovation to take advantage of the rapidly evolving retail landscape and the changing purchasing behavior of consumers.

Consumers in India are feeling the inflationary heat. Expenses are rising faster than income and wallets are being squeezed.

Four key areas of consumption will help drive tens of billions of dollars in sales across rural India in the coming years.

As the Indian consumer’s purchasing power has evolved, so too has the Indian retail landscape, which must now cater to an increasingly savvy and connected shopper.

A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today.

Global concern about climate change has taken a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to a new Nielsen report.

The Cricket World Cup (CWC) was held this past spring, and much like the Super Bowl in the U.S., it is a must-do event for global advertisers. In addition to its popularity in England, cricket is popular in many parts of Caribbean, Australia and New Zealand, South Africa, India and Pakistan. It draws sponsors from a range of multinational and local companies, from the auto industry to fast moving consumer goods. And for good reason: it is estimated that 1 billion people in 180 territories tuned in to the tournament …