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	<title>Nielsen Wire &#187; independent voters</title>
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		<title>Election 2008: Where Are The Independent Voters?</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/election-2008-where-are-the-independent-voters/</link>
		<comments>http://blog.nielsen.com/nielsenwire/consumer/election-2008-where-are-the-independent-voters/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 13:15:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Democrat-leaning Independents]]></category>
		<category><![CDATA[Hartford]]></category>
		<category><![CDATA[independent voters]]></category>
		<category><![CDATA[Independents]]></category>
		<category><![CDATA[Kentucky]]></category>
		<category><![CDATA[Lexington]]></category>
		<category><![CDATA[Oklahoma City]]></category>
		<category><![CDATA[Pittsburgh]]></category>
		<category><![CDATA[Providence]]></category>
		<category><![CDATA[Republican-leaning Independent]]></category>
		<category><![CDATA[Salt Lake City]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Spokane]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1680</guid>
		<description><![CDATA[In New England &#8212; according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.
The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves &#8211; regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be &#8220;Independents.&#8221; 
In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. 

Nationally, 27% of adults consider themselves ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/election2008_button16.jpg"><img class="alignleft size-medium wp-image-1683" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/election2008_button16-300x299.jpg" alt="" width="150" height="150" /></a>In New England &#8212; according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.</p>
<p>The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves &#8211; regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be &#8220;Independents.&#8221; </p>
<p>In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. </p>
<p><span id="more-1680"></span></p>
<p>Nationally, 27% of adults consider themselves to be politically Independent.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed Independents*</th>
<th>% Self-Proclaimed Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Boston, MA</td>
<td>50%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Providence/New Bedford, RI</td>
<td>47%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Hartford/New Haven, CT</td>
<td>41%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Des Moines/Ames, IA</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Green Bay/Appleton, WI</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Spokane, WA</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Flint/Saginaw/Bay City, MI</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>St. Louis, MO</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Seattle/Tacoma, WA</td>
<td>34%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Grand Rapids/Kalamazoo/Battle Creek, MI</td>
<td>34%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
<tr>
<th class="table_meta" colspan="3">*Note: Self-Proclaimed Independents include those leaning Democrat and Republican.</th>
</tr>
</tbody>
</table>
<p>Scarborough&#8217;s survey also examined “Leaning Independents” &#8212; those adults who described themselves in Scarborough&#8217;s study as “Independent, but feel closer to Democrat,” or “Independent, but feel closer to Republican.”</p>
<p>Seattle and Providence, R.I. had the highest percentages of Democrat-leaning Independents (17%), while Salt Lake City and Spokane, W.A. had the highest percentages of Republican-leaning Independents (15%).</p>
<p>Nationally, 9% of adults identified themselves as Democrat-leaning Independents, while 8% of adults characterized themselves as Republican-leaning Independents.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed<br />
Democrat-Leaning Independents</th>
<th>% Self-Proclaimed<br />
Democrat-Leaning Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Seattle, WA</td>
<td>17%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Providence, RI</td>
<td>17%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Boston, MA</td>
<td>16%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Des Moines, IA</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>St. Louis, MO</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Syracuse, NY</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Flint, MI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Austin, TX</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Green Bay, WI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Honolulu, HI</td>
<td>13%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
</tbody>
</table>
<p> </p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed<br />
Republican-Leaning Independents</th>
<th>% Self-Proclaimed<br />
Republican-Leaning Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Salt Lake City, UT</td>
<td>15%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Spokane, WA</td>
<td>15%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Grand Rapids, MI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Birmingham, AL</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Indianapolis, IN</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Green Bay, WI</td>
<td>12%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Milwaukee, WI</td>
<td>12%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>St. Louis, MO</td>
<td>11%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Flint, MI</td>
<td>11%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Houston, TX</td>
<td>11%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
</tbody>
</table>
<p>View the full <a href="http://www.scarborough.com/press_releases/Politics%20FINAL%206.17.08.pdf" target="_blank">press release</a>.</p>
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