American teens are sending or receiving an average 3,339 texts a month — more than six per every hour they’re awake. Meanwhile, data and app use among teenagers is rising faster than ever.

Nic Covey, director of insights for The Nielsen Company posed the question at the annual What Teens Want Conference. Experts from Brandweek, Marvel Comics, The Hollywood Reporter, and Microsoft’s Massive discussed texting, gaming, comic books, movies and more. Learn more about Nielsen’s research on teen media habits in the just-released How Teens Use Media report.