Nielsen Wire » houshold viewership http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 SPORTS WRAP: Phillies, Rays Local Fans Flock To TVs For World Series Coverage http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-phillies-rays-local-fans-flock-to-tvs-for-world-series-coverage/ http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-phillies-rays-local-fans-flock-to-tvs-for-world-series-coverage/#comments Thu, 23 Oct 2008 18:57:56 +0000 admin http://blog.nielsen.com/nielsenwire/?p=3198 Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.

Many in the media were hoping for a Boston Red Sox vs. Los Angeles Dodgers World Series match-up, but the fans in Tampa and Philadelphia certainly aren’t complaining. 

In Philadelphia, the fourth largest U.S. TV market, 35.7% of all local households tuned in for the first game of the Series Wednesday night.  Viewership in the city of brotherly love has grown steadily throughout the playoffs.

That upwardly mobile TV ratings trend was also evident in the Tampa Bay market, where local TV audiences have grown steadily with each successive playoff victory.  Wednesday night, 31.9% of local households in Tampa/St. Petersburg, the nation’s 13th largest market, tuned in for game one of the Series. 

That wasn’t enough to top Phillies fans’ viewership, but it did give the Rays their highest local rating this season. 

Stay tuned on NielsenWire for daily updates on World Series national TV ratings.

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