U.S. households with five or more members spent almost 2.5 times as much on diapers and baby food than average American consumers during the 52 weeks ending June 28, 2008, according to Nielsen.
Although they represent only 10.5% of U.S. households, these larger households represented 27.6% of disposable diaper dollar sales and 26.7% of baby food dollar sales during the time period.
Other categories skewing to larger households include prepared food mixes, frozen juices, and breakfast foods.

Rank
(by highest index)
Top 10 Categories:
U.S. Households With
5 Or More Members
Dollar Volume Index

1
Disposable Diapers
263

2
Baby Food
255

3
Prepared Food – …