Back in 1983, when the movie “Mr. Mom” was released, the idea of a stay-at-home dad was unusual. The film made light of the fact that many men were completely unprepared for the responsibilities of the traditional “mom” role.  Almost three decades later, American men have taken on a greater percentage of the household shopping.  While females still dominate shopping trips in most channels, almost one-third of men are now the principal shoppers in the home. 
Overall, men are substantially increasing their average dollar basket size across all channels – especially …

Record high fuel prices, soaring commodities costs, and declining consumer confidence have changed the way U.S. consumers shop, according to a recent Nielsen consumer survey.  
Results from the survey indicate that 63% of U.S. consumers have reduced their household spending this year. 
The findings also suggest that consumers will continue to combine shopping trips, eat at home, and seek out at-home entertainment.