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	<title>Nielsen Wire &#187; household ratings</title>
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		<title>MLB World Series Preview: Historical U.S. TV Ratings</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-world-series-preview-historical-us-tv-ratings/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-world-series-preview-historical-us-tv-ratings/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 17:52:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[1978 World Series]]></category>
		<category><![CDATA[1980 World Series]]></category>
		<category><![CDATA[2001 World Series]]></category>
		<category><![CDATA[2007]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[Cardinals]]></category>
		<category><![CDATA[Diamondbacks]]></category>
		<category><![CDATA[Dodgers]]></category>
		<category><![CDATA[historical TV ratings]]></category>
		<category><![CDATA[household ratings]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[Philadelphia Phillies]]></category>
		<category><![CDATA[Phillies]]></category>
		<category><![CDATA[Red Sox]]></category>
		<category><![CDATA[Rockies]]></category>
		<category><![CDATA[Tampa Bay Rays]]></category>
		<category><![CDATA[tv audience]]></category>
		<category><![CDATA[tv ratings]]></category>
		<category><![CDATA[World Series]]></category>
		<category><![CDATA[Yankees]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=3106</guid>
		<description><![CDATA[The 2001 World Series telecasts (New York Yankees vs. Arizona Diamondbacks) claimed the largest U.S. TV audiences in recent memory: 24.5 million viewers per telecast, on average. 
But the late Seventies and early Eighties remain the true glory days of World Series TV viewership.
The 1980 World Series telecasts &#8212; the last time the Philadelphia Phillies won a World Series &#8212; drew the largest per game TV audiences on record: almost 54.9 million average viewers.

In terms of household ratings, the 1978 (Yankees vs. Los Angeles Dodgers) and 1980 World Series telecasts drew ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball3.jpg"><img class="alignleft size-medium wp-image-3110" title="baseball3" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball3.jpg" alt="" width="150" height="150" /></a>The 2001 World Series telecasts (New York Yankees vs. Arizona Diamondbacks) claimed the largest U.S. TV audiences in recent memory: 24.5 million viewers per telecast, on average. </p>
<p>But the late Seventies and early Eighties remain the true glory days of World Series TV viewership.</p>
<p>The 1980 World Series telecasts &#8212; the last time the Philadelphia Phillies won a World Series &#8212; drew the largest per game TV audiences on record: almost 54.9 million average viewers.</p>
<p><span id="more-3106"></span></p>
<p>In terms of household ratings, the 1978 (Yankees vs. Los Angeles Dodgers) and 1980 World Series telecasts drew the highest ever ratings (since 1968, when Nielsen started keeping track), with an average of 32.8% of all U.S. households tuning in, per telecast, during both Series.</p>
<p>In comparison World Series TV audiences in the last decade have hovered between 15 million and 25 million U.S. viewers, on average, each year.</p>
<p>Last year, FOX’s broadcasts of games one through four of the Colorado Rockies vs. Boston Red Sox series drew an average of 17.1 million viewers per telecast &#8212; up slightly from almost 15.8 million viewers in 2006, the smallest World Series TV audience on record.  (Nielsen&#8217;s World Series TV audience data dates back to 1973).</p>
<p>View complete <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/pr_mlb_worldseries_game_by_game_thru072.xls">game by game historical TV ratings</a> for World Series telecasts from 1968 to present.</p>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/pr_mlb_worldseries_yearthru07.xls">series average</a> historical World Series TV ratings from 1968 to present.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Dems&#8217; First Night Is Big Draw For African Americans</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-tv-ratings-day-1-democratic-convention/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/primetime-tv-ratings-day-1-democratic-convention/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:37:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[audience numbers]]></category>
		<category><![CDATA[broadcast network ratings]]></category>
		<category><![CDATA[Day 1]]></category>
		<category><![CDATA[Democratic Convention]]></category>
		<category><![CDATA[household ratings]]></category>
		<category><![CDATA[primetime TV ratings]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=682</guid>
		<description><![CDATA[More than 22 million people &#8212; and 17 million U.S. households &#8212; watched the first night of the 2008 Democratic National Convention on Monday, August 25.
A large percentage of African American households (24%) tuned in for the night&#8217;s speeches, which included a keynote address by Michelle Obama. 
Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.
Viewers age 55 and older also dominated the TV audience Monday night &#8211; 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/08/election2008_button11.jpg"><img class="alignleft size-medium wp-image-756" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/08/election2008_button11-300x299.jpg" alt="" width="150" height="150" /></a>More than 22 million people &#8212; and 17 million U.S. households &#8212; watched the first night of the 2008 Democratic National Convention on Monday, August 25.</p>
<p>A large percentage of African American households (24%) tuned in for the night&#8217;s speeches, which included a keynote address by Michelle Obama. </p>
<p>Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.</p>
<p>Viewers age 55 and older also dominated the TV audience Monday night &#8211; 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, and TV One.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th width="200"> </th>
<th>RATING</th>
<th>NUMBER OF</th>
</tr>
<tr>
<td class="axis">All Households *</td>
<td>15.1</td>
<td>17,111,710</td>
</tr>
<tr>
<td class="axis">Persons 2+ *</td>
<td>7.8</td>
<td>22,296,685</td>
</tr>
<tr>
<td class="axis">Persons 12-17</td>
<td>1.7</td>
<td>417,496</td>
</tr>
<tr>
<td class="axis">Persons 18-34</td>
<td>4.6</td>
<td>3,156,100</td>
</tr>
<tr>
<td class="axis">Persons 18-49</td>
<td>5.9</td>
<td>7,678,484</td>
</tr>
<tr>
<td class="axis">Persons 55+</td>
<td>16.6</td>
<td>10,079,978</td>
</tr>
<tr>
<td class="axis">African American Households **</td>
<td>24</td>
<td>3,282,817</td>
</tr>
<tr>
<td class="axis">Hispanic Households **</td>
<td>7.3</td>
<td>869,029</td>
</tr>
<tr>
<td class="axis">White Households **</td>
<td>14.6</td>
<td>12,751,698</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: The Nielsen Company (August 25, 2008)</th>
</tr>
<tr>
<th class="table_meta" colspan="3">*Combined figures are the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, BET, and TV One.</th>
</tr>
<tr>
<th class="table_meta" colspan="3">**Ratings for African American, Hispanic and White households are expressed as a percent of those specific universe estimates.</th>
</tr>
</tbody>
</table>
<p>Convention coverage varied by network; all eight networks aired live coverage from approximately 10pm to 11pm EST.</p>
<p>View comparable TV <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/08/2004_demconvention_day1.pdf">ratings</a> for Day 1 of the 2004 Democratic National Convention (Monday, July 26, 2004).</p>
<p>Read the Los Angeles Times&#8217; <a href="http://www.latimes.com/news/nationworld/nation/la-na-trailratings27-2008aug27,0,7372445.story" target="_blank">coverage</a> of Nielsen&#8217;s findings.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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