“The rapid growth of the Hispanic market has generated a number of headlines since the Census numbers were revealed, but the increase of Asian households should not be overlooked,” said Pat McDonough, Senior Vice President, Insights and Analysis, Nielsen. “The rate of change in Asian TV households outpaces that of Hispanic homes.”

Los Angeles remains the top market for both Hispanic and Asian TV households, while New York holds onto the top spot for African-American TV homes.

“We’re also seeing increased geographic diversity of Hispanic and Latino consumers. While Los Angeles, Miami-Ft. Lauderdale and Houston remain in the top five for Hispanic TV homes, we’re seeing growth in markets that defy conventional wisdom. Hartford & New Haven, Conn., Washington, D.C., Milwaukee, Raleigh and Minneapolis are all in the top 50 and saw a bump up in their rankings in the past year,” McDonough added.

These estimates are projected to January 1, 2012.

Calculating Universal Estimates
Nielsen’s total household and population estimates are based on the most recent data from the U.S. Census Bureau as well as auxiliary sources such as state governments and the U.S. postal service. The 2012 UEs were benchmarked to the 2010 Census results released earlier this year and growth to 2012 has been projected based on estimated growth rates.

But the late Seventies and early Eighties remain the true glory days of World Series TV viewership.

The 1980 World Series telecasts — the last time the Philadelphia Phillies won a World Series — drew the largest per game TV audiences on record: almost 54.9 million average viewers.

In terms of household ratings, the 1978 (Yankees vs. Los Angeles Dodgers) and 1980 World Series telecasts drew the highest ever ratings (since 1968, when Nielsen started keeping track), with an average of 32.8% of all U.S. households tuning in, per telecast, during both Series.

In comparison World Series TV audiences in the last decade have hovered between 15 million and 25 million U.S. viewers, on average, each year.

Last year, FOX’s broadcasts of games one through four of the Colorado Rockies vs. Boston Red Sox series drew an average of 17.1 million viewers per telecast — up slightly from almost 15.8 million viewers in 2006, the smallest World Series TV audience on record.  (Nielsen’s World Series TV audience data dates back to 1973).

View complete game by game historical TV ratings for World Series telecasts from 1968 to present.

View series average historical World Series TV ratings from 1968 to present.

A large percentage of African American households (24%) tuned in for the night’s speeches, which included a keynote address by Michelle Obama. 

Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.

Viewers age 55 and older also dominated the TV audience Monday night – 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, and TV One.

Convention coverage varied by network; all eight networks aired live coverage from approximately 10pm to 11pm EST.

View comparable TV ratings for Day 1 of the 2004 Democratic National Convention (Monday, July 26, 2004).

Read the Los Angeles Times’ coverage of Nielsen’s findings.