The TV To Web Handoff

Additionally, Super Bowl advertisers saw a 24 percent jump in Web traffic the day after last year’s Super Bowl. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz. One-third of online conversations about the Super Bowl the day of and the day after last year’s game were driven by Super Bowl advertising. The most-discussed ad online with 6.7% buzz volume was Pepsi’s spot with Timberlake, followed by the E*TRADE baby ad (5.2%) and Audi’s “Godfather” spoof (4.4%).

Read Nielsen’s complete pre-Super Bowl report

CBS’s “NCIS” and “The Mentalist” rounded out the top three with approximately 18.1 and 15.9 million average viewers respectively.

Overall, ABC won the night with an average audience of almost 17.5 million viewers, while CBS took second place with just over 14.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 10.5 million and 7.4 million average viewers, respectively. Univision followed in fifth place with an average audience of roughly 4.5 million average viewers.

CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three, with 14.3 million and 11.8 million average viewers, respectively.

Overall, CBS won the night with an average audience of just over 10.8 million viewers, while ABC took second place with almost 10.5 million average viewers. FOX and NBC claimed third and fourth places with roughly 8.4 million and 6.3 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.8 million and 2.8 million average viewers, respectively.

CBS’s “NCIS” and “The Mentalist” rounded out the top three, claiming second and third places, respectively, in Nielsen’s ranking.

Overall, CBS won the night with an average audience of almost 15.2 million viewers, while ABC took second place with almost 11.7 million average viewers. FOX and NBC claimed third and fourth places with roughly 9.6 million and 8.5 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.8 million and 2.5 million average viewers, respectively.

ABC’s “Dancing With The Stars” was sandwiched between the two, in second place.

Overall, CBS won the night with an average audience of just over 14.7 million viewers, while ABC took second place with just over 11.2 million average viewers. FOX and NBC claimed third and fourth places with roughly 11 million and 8.1 million average viewers, respectively. Univision followed in fifth place with an average audience of roughly 4.3 million viewers.

“NCIS” drew an average audience of just over 18 million viewers, while “The Mentalist” drew roughly 14.9 million average viewers.

ABC’s “Dancing With The Stars” rounded out the top three, with just over 14.8 million average viewers.

The season premiere of ABC’s “Eli Stone,” which drew almost 8.4 million average viewers, also made the top ten.

Overall, CBS won the night with an average audience of almost 14.7 million viewers, while FOX took second place with almost 11.3 million average viewers. ABC and NBC claimed third and fourth places with roughly 9.5 million and 8.3 million average viewers, respectively. Univision followed in fifth place with an average audience of roughly 4.4 million viewers.

ABC’s “Dancing With The Stars” was sandwiched between the two, in second place.

Overall, CBS won the night with an average audience of almost 15.2 million viewers, while FOX took second place with almost 11.5 million average viewers. ABC and NBC claimed third and fourth places with roughly 8.8 million and 8.4 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.1 million and 2.6 million viewers, respectively.

Two of CBS’s season premieres, “NCIS” and “The Mentalist,” claimed the next two spots in Tuesday night’s rankings, with average audiences of approximately 18 million and 15.6 million viewers, respectively.

The second episode of the new season of FOX’s “House” (12.4 million average viewers) and the season premiere of CBS’s “Without A Trace” (11.3 million average viewers) rounded out the top five.

Overall, CBS won the night with an average audience of almost 15 million viewers, while ABC took second place with almost 14.4 million average viewers. FOX and NBC claimed third and fourth places — with roughly 10.9 million and 8.1 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of almost 4.1 million and 2.4 million viewers, respectively.

In July, each show drew 570,000 out-of-home viewers, according to Nielsen and Integrated Media Measurement Inc. (IMMI), which recently began delivering the first daily, all-electronic, national TV ratings for viewing that occurs outside of the home.

Nielsen and IMMI’s new syndicated, national service relies on a sample of 2,500 panelists that is separate from Nielsen’s National People Meter sample.

Later this year Nielsen and IMMI plan to deliver local out-of-home services in New York, Chicago, Los Angeles, Miami, Houston, and Denver.

Panel members’ out-of-home TV viewing is measured by specialized mobile phones they carry wherever they go.  The mobile phones are equipped with technology that creates digital signatures for all audio media (television, radio, and movies) to which they are exposed.  IMMI then matches these with audio signatures collected from actual telecasts.

View the full press release.

Read coverage of Nielsen’s announcement in Forbes, Ad Age, Mediaweek, Media Buyer Planner, and Media Post.