Toyota is tops when it comes to positive brand advocacy among major automotive brands, according to Nielsen Online’s new “Brand Advocacy Quotient” research. This quarterly measurement of consumer advocacy looks at online survey data and customer experiences shared through online buzz. Results, based on responses from more than 2,000 consumers, are indexed on a scale of -100 to 100.

Thanks to raves about its quality, size, style and dealer experience, Toyota achieved the highest rating of 69 followed by Honda (68), Lexus (68) and Acura (67).
Creating a positive brand image online …

While gas prices in the U.S. have fallen by nearly half since May 2008, online interest in hybrid vehicles remains strong. The new 2010 Honda Insight was just released in March and is generating online interest from a younger audience than the Prius. The demographic composition of a hybrid shopper is moving closer to the mainstream vehicle shopper’s profile.
Some insights on the Insight
The 2010 Honda Insight is having a tough time breaking out of the Prius’ shadow as the majority of consumers often compare the two vehicles. However, …

By Julie Enzweiler, Nielsen Online
The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online discussion.

Nielsen Online released the premiere edition of its “Monthly Automotive Industry Overview” this week. Focusing on current automotive topics and trends, the first report looks at consumer chatter and sentiment surrounding vehicle leases, in part driven by Chrysler’s recent decision to no longer offer leases. The overview tracks conversation spikes on the web surrounding Toyota, GM, VW, Ford, Hyundai, and Honda. Additionally, the overview includes an example of Nielsen Online’s proprietary Brand Association Map (BAM), which charts attributes that are most closely associated with the central topic. The BAM provides …