Recent Home Technology Report articles
More than 80 percent of Americans now have a computer in their homes, and of those, almost 92 percent have internet access, according to a detailed report on home internet access prepared by Nielsen. One year earlier, computer ownership stood at 77.9 percent.
Using data collected from its national and local television panels, the quarterly Home Technology phone survey and the Nielsen Claritas 2008 Convergence Audit survey, the report provides a detailed look at how Americans are getting on the internet and the differences by various demographic breaks.
Key findings of the …
According to a new Nielsen study, household television and peripheral trends are holding steady, even though the uncertain economic conditions are affecting just about every household and consumer behavior across the country. To determine whether Americans’ continued affection for TV and related entertainment might be impacted by the economy, Nielsen examined several household characteristics among its National People Meter sample for the five quarters running from Q4 2007 to Q4 2008.
During this period, households with broadcast only (i.e., no cable or satellite service) TVs declined from 11.5 percent to 10.9 …




