As U.S. retailers ramp up for post-Thanksgiving holiday shopping, consumers increasingly turn online to search for the best deals and make plans for Black Friday and Cyber Monday sales. Since one of the top reasons for using social media is to receive deals and discounts, NM Incite, a joint Nielsen/McKinsey company, took a look at online buzz about Black Friday and Cyber Monday over the past two years.

With American consumers set to spend less over holidays, many are focused on stretching their dollars as Black Friday, the biggest shopping day of the year, approaches.

Black Friday, the Friday following Thanksgiving is traditionally the busiest shopping day of the year. Many retailers use this time to offer “door-buster” deals – ridiculously low prices on key items that entice eager shoppers to line up outside hours before the store opens. Nielsen has prepared a Top 10 list of common mistakes made by retailers who are trying to play and win in the competitive world of Black Friday.
Mistake #1: Sticking to traditional categories
Who says supermarkets can’t sell video games or that electronics stores can’t sell …