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	<title>Nielsen Wire &#187; hockey moms</title>
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		<title>&#8220;Hockey Moms&#8221; Tune In For Prez, V.P. Debates</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/hockey-moms-tune-in-for-prez-vp-debates/</link>
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		<pubDate>Tue, 07 Oct 2008 13:02:53 +0000</pubDate>
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				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[biden]]></category>
		<category><![CDATA[debates]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[hockey moms]]></category>
		<category><![CDATA[McCain]]></category>
		<category><![CDATA[moms]]></category>
		<category><![CDATA[mothers]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Palin]]></category>
		<category><![CDATA[presidential debate]]></category>
		<category><![CDATA[TV viewing trends]]></category>
		<category><![CDATA[v.p. debate]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women 25-54]]></category>
		<category><![CDATA[women viewers]]></category>

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		<description><![CDATA[&#8220;Hockey moms&#8221; &#8212; famously invoked by Gov. Sarah Palin in her V.P. campaign speeches &#8212; may also have a passion for politics.
According to a Nielsen analysis released Tuesday, &#8220;hockey moms&#8221; &#8212; defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC &#8211; were more likely than average moms to watch the first two debates of the 2008 election.
Last Thursday, Sen. Joe Biden and Gov. Sarah Palin&#8217;s V.P. debate drew 23.8% of all mothers (ages ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button6.jpg"><img class="alignleft size-medium wp-image-2133" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button6-300x299.jpg" alt="" width="150" height="150" /></a>&#8220;Hockey moms&#8221; &#8212; famously invoked by Gov. Sarah Palin in her V.P. campaign speeches &#8212; may also have a passion for politics.</p>
<p>According to a Nielsen analysis released Tuesday, &#8220;hockey moms&#8221; &#8212; defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC &#8211; were more likely than average moms to watch the first two debates of the 2008 election.</p>
<p>Last Thursday, Sen. Joe Biden and Gov. Sarah Palin&#8217;s V.P. debate drew 23.8% of all mothers (ages 25 to 54), while 33% of those women defined as &#8220;hockey moms&#8221; tuned in.  Overall, &#8220;hockey moms&#8221; were 38.7% more likely than average moms to have watched the V.P. debate.</p>
<p>In comparison, the first debate between Senators McCain and Obama, on Sept. 26, drew 16.5% of all mothers (25 to 54).  Among those classified as &#8220;hockey moms,&#8221; however, 21.3% tuned in to the debate, making &#8220;hockey moms&#8221; 29.1% more likely than average moms to have watched the McCain and Obama&#8217;s debate.</p>
<p>Read coverage of Nielsen&#8217;s findings in the <a href="http://news.bostonherald.com/jobfind/news/media/view/2008_10_07_Hockey_moms_tuning_in_to_debates/srvc=home&amp;position=also" target="_blank">Boston Herald</a> and <a href="http://www.broadcastingcable.com/article/CA6602527.html" target="_blank">Broadcasting &amp; Cable</a>.</p>
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