Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S.
population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African-American, Asian, Hispanic and White households in the U.S.  This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key findings include:

Household …

According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday.  In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006.  
To take advantage of this burgeoning online Hispanic population, Telemundo will begin delivering its programming on websites and mobile phones globally, the Herald noted. 
The move reveals the growing importance of digital media in the Hispanic market, Peter Blacker, executive vice president Digital Media …

The total number of U.S. television households for the 2008-2009 TV season has grown to 114.5 million — up 1.5% from last year, Nielsen reported Thursday.
U.S. television viewers also increased by 1.3%, to a total of nearly 290 million people (age two and older), with older viewers (age 55+) showing the fastest growth rate (+2.7%).
The new figures, Nielsen’s TV Universe Estimate for the 2008-2009 TV season, will be reflected in Nielsen’s national TV ratings as of September 1, 2008. 
Nationally, in comparison to the total number of TV households, the number of Hispanic …