Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements.