Nielsen Wire » Hewlett Packard http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Apple Tops List of Hardware Sites, Rings Up Buzz in June http://blog.nielsen.com/nielsenwire/online_mobile/apple-tops-list-of-hardware-sites-rings-up-buzz-in-june/ http://blog.nielsen.com/nielsenwire/online_mobile/apple-tops-list-of-hardware-sites-rings-up-buzz-in-june/#comments Mon, 29 Jun 2009 18:55:09 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13184 Anticipatory buzz around the release of the latest model of the iPhone most likely helped Apple secure the top traffic spot among hardware manufacturers in May 2009. The site drew 55.7 million unique viewers, more than double that of Hewlett Packard which attracted more than 21 million visitors.

Hardware Manufacturer Destinations: May 2009*
Rank Brand Unique Audience
(000)
1 Apple 55,716
2 Hewlett Packard 21,294
3 Dell 16,826
4 Sun Microsystems 3,410
5 Nintendo 2,212
6 XBOX 2,212
7 Gateway 1,847
8 MagicJack 1,812
9 Intel 1,648
10 IBM 1,606
Source: The Nielsen Company
*U.S. Home and Work

In June, anticipation of the new iPhone 3G S sent blog mentions up 1,226 percent week-overweek on June 8, the day of the announcement. After the initial announcement, buzz dipped but again picked up after the phone became available to consumers on June 19, with blog mentions more than doubling compared to the week prior.

More hardware and gaming console data available in the Nielsen Online media release. ]]> http://blog.nielsen.com/nielsenwire/online_mobile/apple-tops-list-of-hardware-sites-rings-up-buzz-in-june/feed/ 8 Top Computers, Consumer Electronics Online Destinations: November 2008 http://blog.nielsen.com/nielsenwire/consumer/top-computers-consumer-electronics-online-destinations-november-2008/ http://blog.nielsen.com/nielsenwire/consumer/top-computers-consumer-electronics-online-destinations-november-2008/#comments Tue, 16 Dec 2008 18:04:48 +0000 admin http://blog.nielsen.com/nielsenwire/?p=5396 Among the top computer and consumer electronics websites for November, computer giants Microsoft and Apple easily drew the largest unique audiences, according to Nielsen Online. 

Visitors to Apple’s site logged the longest average stay-times.

Rank
(by UA, Nov. 2008)		 Top 10
Computer & Consumer Electronics
Web Brands:
Nov. 2008		 Unique Audience:
Nov. 2008
(in 000s)		 Time Per Person (hh:mm:ss)
1 Microsoft 95,543 0:45:44
2 Apple 52,909 1:12:27
3 Adobe 29,472 0:05:19
4 Hewlett Packard 23,435 0:09:58
5 Best Buy 22,138 0:11:28
6 Flickr 19,304 0:09:06
7 CNET 17,935 0:06:23
8 Dell 17,058 0:18:38
9 Circuit City 16,609 0:08:18
10 Mozilla 14,400 0:02:23
Source: Nielsen Online (November 2008 ).
Note: Web properties reported at either the brand or channel market level and can include multiple URL’s.
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