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	<title>Nielsen Wire &#187; healthcare costs</title>
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		<title>OTC Heartburn Meds Generate Big Cost Savings In U.S.</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/otc-heartburn-meds-generate-big-cost-savings-in-us/</link>
		<comments>http://blog.nielsen.com/nielsenwire/consumer/otc-heartburn-meds-generate-big-cost-savings-in-us/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 15:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[antacid]]></category>
		<category><![CDATA[CHPA]]></category>
		<category><![CDATA[Consumer Healthcare Products Association]]></category>
		<category><![CDATA[healthcare costs]]></category>
		<category><![CDATA[heartburn]]></category>
		<category><![CDATA[OTC]]></category>
		<category><![CDATA[over the counter]]></category>

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		<description><![CDATA[Over-the-counter (OTC) heartburn medications save the U.S. healthcare system $757 million each year &#8212; by reducing office visits, Nielsen and the Consumer Healthcare Products Association (CHPA) reported in a study released on January 26th.
At an individual level, OTC heartburn remedies save the average American $174 each year &#8212; in office visits and medication costs.
Nielsen and CHPA&#8217;s joint study also found that 94% of all patients report being satisfied with available OTC heartburn medications.
More than half (61%) of consumers surveyed by Nielsen and CHPA reported treating their heartburn without discussing symptoms with ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/antacid.jpg"><img class="alignleft size-medium wp-image-6839" title="antacid" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/antacid-226x300.jpg" alt="" width="113" height="150" /></a>Over-the-counter (OTC) heartburn medications save the U.S. healthcare system $757 million each year &#8212; by reducing office visits, Nielsen and the Consumer Healthcare Products Association (CHPA) reported in a study released on January 26th.</p>
<p>At an individual level, OTC heartburn remedies save the average American $174 each year &#8212; in office visits and medication costs.</p>
<p>Nielsen and CHPA&#8217;s joint study also found that 94% of all patients report being satisfied with available OTC heartburn medications.</p>
<p>More than half (61%) of consumers surveyed by Nielsen and CHPA reported treating their heartburn without discussing symptoms with a healthcare provider, a finding that underscores the importance of educating consumers about safe and effective OTC heartburn treatments.</p>
<p>View the full press release <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/chpa-nielsen-heartburn-109.pdf">here</a>.</p>
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