The 2009 flu season is fast approaching (or has already arrived) and this year, swine flu is expected to figure prominently, but online consumers aren’t yet paying attention. In fact, online discussions about the swine flu have held relatively steady since a spike in April, when federal…

The U.K. is the European country most affected by the Swine Flu virus. Media coverage in the U.K. has been extensive and subsequent consumer reaction is benefiting sales of related products. Notably, sales of digital thermometers have grown by 57% year on year as people are encouraged to stay at home and “self diagnose” to avoid the spread of the virus. As the Guardian recently reported, many shops have sold out of items such as thermometers. Basic hygiene is being promoted by the government and businesses as one …