Indians are increasing their expectations of what companies should be doing with respect to corporate social responsibility (CSR) according to the latest Nielsen India Corporate Image Monitor.  CSR can be an effective way of building goodwill for a company, and survey respondents most admired Reliance Industries, the nation’s largest conglomerate, Tata Motors and Tata Steel.  These companies are most closely associated with promoting education, improving healthcare infrastructure and promoting environmental consciousness.
According to the survey, half of respondents said that better healthcare infrastructure is the top social issue that they believe …

The combined overall household rating for Wednesday night’s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week’s debate between Senators McCain and Obama — the candidates’ second – received a 42.0 household rating in the top 55 local TV markets.  The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night’s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies — aired by FOX, instead of the debate – may have impacted the …

On Wednesday, Wolters Kluwer Health and Nielsen announced the creation of the Healthcare Consumer Informatics Alliance, which will provide data on consumers’ healthcare purchases, attitudes, and behaviors to healthcare marketers.
The Healthcare Consumer Informatics Alliance combines Nielsen’s knowledge of the consumer health and media space with Wolters Kluwer Health’s expertise in prescribed pharmaceuticals. 
Nielsen’s data assets include television and online ratings, consumer packaged goods marketing information, and others, while Wolters Kluwer Health brings de-identified longitudinal patient and dispensed pharmacy data. 
A joint consulting team, with members from both companies, has also been created.
View …