If 2008 is any indicator, 2009 should be a stellar year for 3-D — with Hollywood studios, movie theaters, and Video On Demand poised to reap the rewards.
Despite ticket prices of up to $25, audiences flocked to 3-D premium offerings in 2008. Several blockbusters, like “The Dark Knight,” also benefited from the premium pricing associated with Imax viewing. 3-D offerings also fared well in complimentary areas; preliminary numbers indicate the “Hannah Montana and Miley Cyrus: Best of Both Worlds” 3-D video-on-demand concert on STARZ On Demand has already garnered hundreds of …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NFL REGULAR SEASON L(BROWNS/BILLS)
ESPN
MONDAY
11,565,000

2
SPORTSCENTER: L
ESPN
MONDAY
6,950,000

3
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,647,000

4
SPONGEBOB
NICK
SATURDAY
4,572,000

5
NCIS
USA
SATURDAY
4,578,000

6
HANNAH MONTANA
DSNY
SUNDAY
4,640,000

7
SPONGEBOB
NICK
SATURDAY
4,475,000

8
NCIS
USA
SATURDAY
4,331,000

9
NCIS
USA
THURSDAY
4,272,000

10
NCIS
USA
SATURDAY
3,917,000

10
NCIS
USA
MONDAY
4,042,000

Source: The Nielsen Company (November 17, 2008 – November 23, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NFL REGULAR SEASON L(49ERS/CARDINALS)
ESPN
MONDAY
11,870,000

2
JEFF DUNHAMS VERY SPECIAL
CMDY
SUNDAY
6,611,000

3
ICARLY MOVIE: GO TO JAPAN
NICK
MONDAY
4,833,000

4
HANNAH MONTANA
DSNY
SUNDAY
4,614,000

5
COLL FTBALL-SAT PRIME L(MISSISSIPPI ST/ALABAMA)
ESPN
SATURDAY
4,955,000

6
NCIS
USA
TUESDAY
4,289,000

7
SATURDAY MOVIE III (TWO MR KISSELS, THE)
LIF
SATURDAY
4,168,000

8
NFL REGULAR SEASON GAME (2008 – JETS VS. PATRIOTS)
NFLN
THURSDAY
4,411,000

9
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,596,000

10
ICARLY
NICK
MONDAY
4,094,000

Source: The Nielsen Company (November 10, 2008 – November 16, 2008)

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (COLTS/TITANS)
ESPN
MONDAY
11,604,000

2
HANNAH MONTANA
DSNY
SUNDAY
5,530,000

3
THE OREILLY FACTOR
FOXNC
THURSDAY
4,706,000

4
THE OREILLY FACTOR
FOXNC
TUESDAY
4,419,000

5
SPONGEBOB
NICK
SATURDAY
4,408,000

6
THE OREILLY FACTOR
FOXNC
WEDNESDAY
4,388,000

7
SPONGEBOB
NICK
SATURDAY
4,286,000

8
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
4,267,000

9
SPONGEBOB
NICK
SATURDAY
4,242,000

10
COUNTDOWN W/ K. OLBERMANN
MSNBC
WEDNESDAY
4,230,000

Source: The Nielsen Company (October 27, 2008 – November 2, 2008).