Recent H1N1 virus articles

Swine Flu Season Arrives: Are Online Consumers Paying Attention?
Posted Sep 18, 2009

The 2009 flu season is fast approaching (or has already arrived) and this year, swine flu is expected to figure prominently, but online consumers aren’t yet paying attention. In fact, online discussions about the swine flu have held relatively steady since a spike in April, when federal…

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Posted May 6, 2009

Swine Flu, Easter, and Somali Pirates topped Nielsen’s monthly index of most blogged news stories for April 2009, according to Nielsen’s just released top 10 most-blogged topics report.
“Understanding what is currently important to bloggers is essential to marketers since we know that highly blogged about topics are important indicators of conversational sustainability and impact,” said Pete Blackshaw, executive vice president, digital strategic services, Nielsen Online. “Moreover, those topics with high blog links tend to embed themselves prominently in search results.”
Top 10 Blogged Topics, April 2009

RANK
NAME

1
Flu Outbreak

2
Easter

3
Somali Pirates

4
2009 NFL …

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Posted May 4, 2009

The volume of social media buzz surrounding the swine flu or H1N1 virus appears to have peaked mid-last week before trailing off last Friday. However, online conversations surrounding the virus were higher over the weekend as compared to the previous weekend when the story first began breaking.

Interest, however, remains strong on sites like Twitter, where as of this writing, the Centers For Disease Control has added roughly 30K more followers since Friday. Additionally, the use of H1N1 to describe the virus has increased.

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Posted May 1, 2009

Melissa Davies, Nielsen Online
It has been impossible to escape the news about swine flu (or H1N1 virus) this week. One of the most interesting developments this week has been watching the way people are using the Internet, and specifically social media, to connect with one another around this issue. As of yesterday, buzz volume about swine flu in the blogosphere was still on its meteoric climb, far surpassing discussion levels for the peanut butter/salmonella scare that happened earlier this year or, for a different reference point, recent pop singing sensation …

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