Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

A majority of U.S. and U.K. consumers would consider purchasing an electric vehicle, but many consumers are suffering from sticker shock when they discover the price of driving a “green” car.

If Russian business and government got behind the production of a hybrid car designed for city driving, would the average Russian motorist consider driving green?

While gas prices in the U.S. have fallen by nearly half since May 2008, online interest in hybrid vehicles remains strong. The new 2010 Honda Insight was just released in March and is generating online interest from a younger audience than the Prius. The demographic composition of a hybrid shopper is moving closer to the mainstream vehicle shopper’s profile.
Some insights on the Insight
The 2010 Honda Insight is having a tough time breaking out of the Prius’ shadow as the majority of consumers often compare the two vehicles. However, …