To commemorate Earth Day, The Nielsen Company studied the top 10 DMA markets most likely to participate in renewable energy programs derived from natural resources such as the sun, the wind, water, geothermal and biomass.

Nearly eight in 10 Chinese automobile owners showed intention to purchase an electric vehicle. Environmental and economic advantages play an important role in the buying decision.

While there are many motivating factors behind the green energy movement, for the average American “saving money” tops the list according The Nielsen Company’s latest Energy Trends report.