Recent gravy articles

Posted Nov 27, 2008

Consumers in the northeastern U.S. take their Thanksgiving feasts seriously.
Supermarket shoppers in markets like Hartford and New Haven, Conn., Pittsburgh, and Boston spend significantly more, percentage-wise, on ready-made Thanksgiving-related food products than average American consumers, Nielsen reported Thursday.
Hartford/New Haven residents were the top consumers of stuffing products, spending 44% more than average American consumers during the 52 weeks ending September 6, 2008.
During the same period, shoppers in Pittsburgh dominated sales of canned gravy, spending 119% more than average Americans, while Boston consumers spent 194% more than average Americans on New …

[read more]
Posted Nov 17, 2008

It’s time for that lesser-known American holiday tradition: the holiday food advertising bonanza — when ads for Thanksgiving staples, like stuffing mixes, pie crusts, gravy mixes, and cranberry sauces, crowd onto the media landscape.
In 2007, ad spending for stuffing mixes increased 10,800% from the late summer months (Q3 2007: $45,180) to the fall (Q4 2007: $4.9 million).
During the same time frame, ad spending on products within the Pie Crust category grew from literally nothing (Q3 2007: $0) to $3.3 million.
Meanwhile, ad spending within the Gravy Mix category grew from nothing …

[read more]